Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Heightened customer reputation, improvements to retain customers, reorganizations.”. Crisis interrupted.

Communications 120

Communications Crisis Internal International 120

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. The survey was conducted by PR Week and sponsored by Notified.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Marketing measurement statistics. 11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. PR Salary Survey ). Corporate Reputation ). Marketing Measurement Statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Stephen Waddington

NOVEMBER 5, 2020

Unlike focus groups or surveys there is no bias either in the audience sample or the nature of responses assuming a digitally literate audience. There’s been a shift in public relations over the past decade to recruit data and analytic skills to support planning and measurement teams reflecting a shift to a data led approach.

Google 124

Google Reddit Comparison Trends 124

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Landis PR

MAY 15, 2023

Stakeholders expect that before companies become involved in controversial social matters, they can back up public proclamations with their own measurable results. Consider surveying them and understanding their point of view – really understanding it. Look at your employee policies, hiring practices, CSR, and more.

Company 52

Company Employee Leadership Policies 52