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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131
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PR Rock Stars: Best Buy’s Bianca Jones

Communications Conversations

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises.

Sports 113
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. What I’m reading in the press and hearing on the morning shows tends to back this up.

Travel 40
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Behind the Headlines With Ted Meyer

Cision

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. What are some of the key components of a successful crisis communication plan? I’ve always been a news junkie and loved to write since I was a little kid. Image via Ted Meyer.

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Some PR folks who work for companies also volunteer to do similar work at a small, local nonprofit.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.”

Education 150
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4 PR Lessons From the Houston Astros Cheating Scandal

PRSay

Now celebrating its 30 th year, Solomon Turner PR works with clients on a national and local basis helping businesses maximize their brand impact. Yet, for those who do, it is best to plan strategically and, unlike the Astros, make sure you cover all the bases. Steve Turner is a Principal with Solomon Turner PR in St.