Landis PR

MARCH 6, 2023

This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major upcoming marketing initiatives. Define what financial and staffing resources you have available to hire and work with an agency.

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Stuart Bruce

NOVEMBER 10, 2017

Specifically, State Street Global Advisers, the client paying McCann for the stunt, wanted to highlight that companies with women in top positions perform better financially. Simple, but essential questions to help prevent the need for crisis communications. It won the Cannes Lion in three categories, including one for PR.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PRSay

AUGUST 31, 2017

Implicit bias refers to attitudes that affect our understanding, actions and decisions in an unconscious manner, according to the Kirwin Institute for the Study of Race and Ethnicity at The Ohio State University. The CTI study identifies diverse leadership as one antidote to bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Polaris

JUNE 24, 2016

The same study reports an average cost of $1.2 million —and financial costs are not the only consequences. These are words to live by when it comes to issues management and crisis communications. Respondents to a recent survey of IT professionals reported an average of 40 cyber attacks per year.

Communications 119

Communications How To Crisis Survey 119

Sword and the Script

APRIL 15, 2017

See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. The study found investors punish the stock price of companies that blame external factors for poor earnings.

Corporate 83

Corporate Airlines How To Crisis 83

Prohibition

DECEMBER 13, 2021

The second step is to manage the crisis. This involves taking action to stop the crisis, minimise its impact and recover as quickly as possible. This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Melissa Agnes

MARCH 18, 2014

Non-compliance with the Act may result in penalties to an organization ranging from financial to legal criminal liabilities, inclusive of incarceration. Better understanding the crisis of flight MH370. Yet, in this digital age, their handling of this unprecedented crisis has been criticized over and over again. Non-compliance.

Airlines 256

Airlines Crisis Privacy Case Study 256

Prohibition

JANUARY 7, 2022

Customer incident: If you have experienced an incident where one of your customers was injured by one of your products or services, this could be considered a crisis for your business. They are two of the biggest crisis types that are bound to impact your company negatively. Financial crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

David PR Group

MAY 15, 2014

Sadly, the other 99.99% of us don’t have the financial wherewithal to prevent unwanted images from being published online. I have seen studies that suggest about 80 percent of online buying decisions are impacted by reviews. Another study stated that restaurants can charge 10-15 percent more when they add a star to their rating.

Reputation 40

Reputation Hotels Crisis Management Google 40

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 97

Agency Trends Marketing Survey 97

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M.

Government 103

Government Education Print Ethics 103

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication. Probably not.

Reputation 52

Reputation Social Media Internal International 52

Prohibition

MAY 15, 2020

The site, that offers students the chance to connect with tutors to better their studies, came under scrutiny with claims that the ad was both racist and sexist. Singapore based tutoring website, Tutoroo received major backlash for an advert they created to promote their online tutoring service.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

The site, that offers students the chance to connect with tutors to better their studies, came under scrutiny with claims that the ad was both racist and sexist. Singapore based tutoring website, Tutoroo received major backlash for an advert they created to promote their online tutoring service.

Crisis 62

Crisis Government Social Media Reputation 62

Burrelles Fresh Ideas

OCTOBER 17, 2023

Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention. PR agencies can help organizations develop crisis communication plans, ensuring they are equipped to respond effectively in the event of a data breach or cyberattack.

Education 112

Education Employee Measurement Agency 112

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Reuters Institute for the Study of Journalism commissioned a YouGov online poll last year and found that 73% of respondents report digitally accessing news at least once per day.

Media 103

Media Radio Print Newspapers 103

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Many studies show that CSR initiatives have a positive impact on financial returns.

Media Relations 120

Media Relations Trends Media Corporate 120

Doctor Spin

DECEMBER 21, 2023

Pro tip: Media kits are not just for promotion; they are also prepared for crisis communications. These media kits contain pre-approved statements, FAQs, and contact information to ensure a coordinated and timely response during a crisis. What is an influencer media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 12, 2019

Positive reviews could prove to be a new candidate for a case study or a similar activity and people like to be acknowledged. Funding and financial transaction data are provided by CrunchBase. Be responsive. If the site allows you to respond to a review – do it – both for positive and negative reviews. And now onto the review sites….

Software 17

Software B2B Marketing Data 17

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. This financial squeeze will only increase pressures to embrace cost-effective AI solutions.

Writing 198

Writing Communications Marketing B2B 198

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Hard Truth #7: The only time that “one story” can drive causality is in a crisis Crisis plays a unique role in attribution because it’s one of the few times you can actually show cause and effect. During his time at Microsoft, Spitzer studied the impact of negative news cycles on overall trust.

Analytics 40

Analytics Crisis Data Measurement 40

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. Shifting dynamics in the investment community have opened new opportunities to make money off the spread of misinformation.

Financial 192

Financial Reddit Advertising Advertising 192

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. We can now add VW to this list.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40