Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. What constitutes a crisis in each branch of trust, in each of the cores?

Kraft Heinz grapples with botched financial results and CMO departure

PR Daily

The company recently admitted in a Securities and Exchange Commission filing that some of its employees fabricated transactions surrounding procurement and suppliers, which will cause Kraft to resubmit its financial results for 2016 and 2017 and reevaluate its 2018 numbers.

3 crisis communications lessons from Southwest’s intrepid pilot

PR Daily

Communicators can learn a thing or two from airline pilots. Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph.

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. ” In times of crisis, this is more important than ever…and fin.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul.

Apple’s Huge Security Breach and Lack of Proper Crisis Communications

Melissa Agnes

Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” This is a major potential crisis for Apple.

Welcome Kevin Gaboury: LTPR’s New Intern

Reputation Us

Kevin will support us with our public relations efforts as he finishes up his master’s degree in strategic communication at the University of Oregon School of Journalism and Communication. […]. It’s the New Year and that can only mean one thing: A new intern!

7 ways to wrangle an unpredictable leader

PR Daily

Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. FREE GUIDE: 3 helpful tips for your crisis comms prep ]. What can communicators do when the CEO is a walking PR disaster? Find confidence in your communication expertise.

PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

J&J disputes investigation into asbestos in its baby powder

PR Daily

RELATED: Take the first step in achieving corporate communications excellence ]. What do you think of Johnson and Johnson’s crisis response, PR Daily readers? A blockbuster Reuters report says Johnson & Johnson has long hidden knowledge that its talc contained the carcinogen.

3 ways PR pros can weather a crisis and come out on top

PR Daily

These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says.

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Boy Scouts stresses youths’ safety amid vast sexual misconduct crisis

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. ” Financial protection. The post Boy Scouts stresses youths’ safety amid vast sexual misconduct crisis appeared first on PR Daily. Crisis Communications Boy Scouts of America

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Report: How to respond when a celebrity endorser missteps

PR Daily

At last, the data supports what PR pros have known all along: A quick crisis response is essential in preserving support for your organization. It can feel like there is little in the way of real, substantive data to support or dispute what many consider to be crisis management best practices.

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Delta and Coke apologize for flirtatious napkins

PR Daily

FREE DOWNLOAD: 13 tips for preparing for a crisis ]. Crisis Communications Marketing PR Social Media Coca-Cola DeltaThe airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’.

How Carnival Cruise Lines Built a Resilient Brand After Crisis

Cision

Carnival’s strategy centered on four key components: addressing the incident, showing how they are addressing the incident, adding financial commitment to the incident and showing the changes to the media so they could see for themselves. Read the crisis communications white paper!

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Slammed in op-ed over maternity policy, Nike stands its ground

PR Daily

FREE DOWNLOAD: 13 tips for preparing for a crisis ]. We recognized that there was inconsistency in our approach across different sports and in 2018 we standardized our approach across all sports so that no female athlete is penalized financially for pregnancy.”.

When responding to allegations of racism, you’re already behind

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. When you fail to answer that question accurately, there can be serious financial consequences. Crisis Communications Marketing Gucci Prada racism response

As courtroom losses mount, J&J seeks to limit reputational damage

PR Daily

The company faces more than 13,000 lawsuits claiming there’s asbestos in its talcum powder, posing serious risk to its image and financial future. RELATED: Join us May 9–10 for our Crisis Communications Conference. ].

PR pros predict which industry trends will matter most in 2019

PR Daily

2018 presented many interesting and new challenges for communicators. Other challenges included earning media coverage in a politically-fueled and shrinking media climate, measuring the impact of PR efforts and scaling to meet more communications needs outside of pitching than ever before.

Wells Fargo chief resigns amid demands to fix the company’s culture

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. The bank’s financial results were hurt by Wells Fargo’s tarnished reputation and soaring legal fees. Crisis Communications PR Wells Fargo

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

PR Daily

The social network disclosed the amount in its quarterly financial results, saying it estimated a one-time charge of $3 billion to $5 billion in connection with an “ongoing inquiry” by the F.T.C. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ].

Despite a drivers strike, Uber seeks to woo investors ahead of IPO

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. The company says that it offers financial rewards for qualifying drivers and that drivers can track their earnings in real time. Crisis Communications Lyft Uber

30 jobs in the PR and marketing world

PR Daily

The social networking site has a slew of communications-related job openings. See what else we have in our weekly professional pickings: Senior manager of executive and internal communications—GitHub (California). Junior web developer—Ragan Communications (Illinois).

Nissan lays out case against Ghosn amid merger talks

PR Daily

First, however, communicators must close the book on Ghosn. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Representatives for Renault and Nissan declined to comment to the Financial Times. Crisis Communications PR Carlos Ghosn Nissan

LTPR’s Casey Boggs to Present on Crisis Preparation at the Texas Bankers Association

Reputation Us

DON’T MESS WITH CRISIS. Boggs’s topic, “Preparing for a Hard Landing: Today’s Crisis PR 101,” will explore today’s crisis communications environment and how Texas banks can safeguard their financial institutions and their valuable reputations.

Citigroup discloses it pays women 29 percent less than their male counterparts

PR Daily

Last year, Citi was the first financial institution to publicly release the results of a pay equity review comparing compensation of women to men, and U.S. RELATED: Join us for our 31st Annual Speechwriters and Executive Communicators Conference. ].

How Your CEO Can Save Your Company’s Image

Critical Mention

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust.

30 jobs in the PR and marketing world

PR Daily

See what else we have in our weekly professional pickings: Corporate communications director—Entercomm (parent company of Radio.com) (New York). Senior manager of executive and internal communications—GitHub (California). Communications associate—GoFundMe (California).

Coverup allegations against iFinex roiling cryptocurrency markets

PR Daily

RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Vowing to challenge the court filings, the statement added: “Both Bitfinex and Tether are financially strong — full stop. What do you think of iFinex’s crisis response, PR Daily readers?

The Power of Content Marketing for Lead Generation

Critical Mention

Your plan is vital as it touches upon multiple channels, including social listening , and incorporating crisis communications solutions should the need arise to mitigate a marketing or PR crisis. Back in 1996, Bill Gates said: “Content is king.”

6 Guidelines for Social Media Tragedy Response

Shift Communications

Rather than a knee-jerk policy of “stop the presses” or an endless stream of “our thoughts and prayers are with the victims” posts, we as communicators, as fellow human beings must balance our humanity with our duties and responsibilities to our companies.

What We Can Learn From World Cup PR Disasters

Critical Mention

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. Being proactive rather than reactive in a crisis enables your team to be prepared for any PR catastrophe that comes your way.

The first $0 paychecks emerge, along with outcry to end the government shutdown

PR Daily

As those on the frontlines in the fight against criminals and terrorists, we urge expediency before financial insecurity compromises national security. For Special Agents, financial security is national security.”- Crisis Communications Media Relations PR Social Media Uncategorized

In a messaging muddle, Reddit faces concerns about $150M Chinese bump

PR Daily

RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. The financial data also revealed how much influence the platform has among its users. Crisis Communications Marketing PR Reddit

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The Cost of a PR Disaster

Shift Communications

United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience. GetCRM has collected data on these events, among others, to analyze the financial costs for the corresponding corporations.

Tips for Pitching to the Media

Critical Mention

Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Blog Communications Crisis Communications PR

What We Can Learn From PR Crises

Critical Mention

Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences.

Fearless girl isn’t so equal when it comes to gender pay gap

Stuart Bruce

Specifically, State Street Global Advisers, the client paying McCann for the stunt, wanted to highlight that companies with women in top positions perform better financially. Simple, but essential questions to help prevent the need for crisis communications.

30 jobs in the PR and marketing world

PR Daily

RELATED: Take the first step in achieving corporate communications excellence ]. If you’re looking to use your communications and writing savvy in the digital landscape, The Wall Street Journal seeks a social media editor in New York City. What are the worst—and best—jobs of 2018?

4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. The middle of a crisis is the wrong time to find the right resources.