Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. What constitutes a crisis in each branch of trust, in each of the cores?

Kraft Heinz grapples with botched financial results and CMO departure

PR Daily

The company recently admitted in a Securities and Exchange Commission filing that some of its employees fabricated transactions surrounding procurement and suppliers, which will cause Kraft to resubmit its financial results for 2016 and 2017 and reevaluate its 2018 numbers.

3 crisis communications lessons from Southwest’s intrepid pilot

PR Daily

Communicators can learn a thing or two from airline pilots. Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph.

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. billion during this year’s second quarter—which, besides Kraft Heinz, General Electric and Newell Brands—is more than the remaining S&P 500 companies lost within their entire 2018 financial year reporting.

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. ” In times of crisis, this is more important than ever…and fin.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul.

2014: Year of the data breach

Reputation Us

Communication is crucial throughout any crisis – including data breaches. Data breaches were an unfortunate theme of 2014. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror.

Welcome Kevin Gaboury: LTPR’s New Intern

Reputation Us

Kevin will support us with our public relations efforts as he finishes up his master’s degree in strategic communication at the University of Oregon School of Journalism and Communication. […]. It’s the New Year and that can only mean one thing: A new intern!

How to stay apolitical in our polarized era

PR Daily

However, the PR crisis has prompted many high-profile celebrities to cancel their memberships, and the trust between the companies and their consumers has been damaged. Kwittken looks at companies like Aspiration, a financial services firm that focuses on investing a social conscience.

How To 128

PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

In a crisis, beware the false memory phenomenon

PR Daily

When responding to a crisis event, PR pros must be careful to avoid mental mistakes. This is an important question for brand managers to consider, particularly those weathering a crisis. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ].

Crisis 140

7 ways to wrangle an unpredictable leader

PR Daily

Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. FREE GUIDE: 3 helpful tips for your crisis comms prep ]. What can communicators do when the CEO is a walking PR disaster? Find confidence in your communication expertise.

J&J disputes investigation into asbestos in its baby powder

PR Daily

RELATED: Take the first step in achieving corporate communications excellence ]. What do you think of Johnson and Johnson’s crisis response, PR Daily readers? A blockbuster Reuters report says Johnson & Johnson has long hidden knowledge that its talc contained the carcinogen.

3 ways PR pros can weather a crisis and come out on top

PR Daily

These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says.

Crisis 155

4 steps to reduce a hospital social media crisis

PR Daily

Altimeter defines a social media crisis as “a crisis issue that arises in or is amplified by social media and results in negative mainstream media coverage, a change in business processes, or financial loss.” Crisis Communications Health Care PR Social Media

53% of PR pros use a wire service, Coca-Cola’s approach to inclusion, and words to banish

PR Daily

Communicators are an essential part of creating a welcoming and diverse workplace. Word choice can be a thorny issue for communicators looking to extol their organizations’ virtues, but certain terms won’t do you any favors.

Mobile 127

Boy Scouts stresses youths’ safety amid vast sexual misconduct crisis

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. ” Financial protection. The post Boy Scouts stresses youths’ safety amid vast sexual misconduct crisis appeared first on PR Daily. Crisis Communications Boy Scouts of America

Crisis 137

Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure

PR Daily

FREE REPORT: Communicators’ struggles, strengths and successes ]. The airline’s chief financial officer, Geir Karlsen, will be its interim chief executive. Timing is everything: When to issue your crisis response.

How Carnival Cruise Lines Built a Resilient Brand After Crisis

Cision

Carnival’s strategy centered on four key components: addressing the incident, showing how they are addressing the incident, adding financial commitment to the incident and showing the changes to the media so they could see for themselves. Read the crisis communications white paper!

Crisis 253

Report: How to respond when a celebrity endorser missteps

PR Daily

At last, the data supports what PR pros have known all along: A quick crisis response is essential in preserving support for your organization. It can feel like there is little in the way of real, substantive data to support or dispute what many consider to be crisis management best practices.

Report 126

Delta and Coke apologize for flirtatious napkins

PR Daily

FREE DOWNLOAD: 13 tips for preparing for a crisis ]. Crisis Communications Marketing PR Social Media Coca-Cola DeltaThe airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’.

As courtroom losses mount, J&J seeks to limit reputational damage

PR Daily

The company faces more than 13,000 lawsuits claiming there’s asbestos in its talcum powder, posing serious risk to its image and financial future. RELATED: Join us May 9–10 for our Crisis Communications Conference. ].

When responding to allegations of racism, you’re already behind

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. When you fail to answer that question accurately, there can be serious financial consequences. Crisis Communications Marketing Gucci Prada racism response

Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine

PR Daily

Infographic: Crucial video trends for communicators to follow. Make cybersecurity a priority across your organization, including helping employees keep data safe and establishing a crisis response well ahead of a potential breach. Survey: Financial journalists see cybersecurity as No.

Video 105

Slammed in op-ed over maternity policy, Nike stands its ground

PR Daily

FREE DOWNLOAD: 13 tips for preparing for a crisis ]. We recognized that there was inconsistency in our approach across different sports and in 2018 we standardized our approach across all sports so that no female athlete is penalized financially for pregnancy.”.

Cloudfare dumps 8chan, Walmart won’t bend on guns, and how traditional media leads for decision-makers

PR Daily

” Why it matters: Protecting your reputation should be a top concern for everyone in your boardroom, not just communications pros. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ]. How to communicate when morale stinks. Crisis response can be a thankless job.

Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay

PR Daily

Have a crisis response prepared, so you can quickly let stakeholders know your organization’s values. Despite an extended period of crisis and scandal, Facebook still holds a lot of sway over the public. Gibbs, president, chief operating officer and chief financial officer for Yum!

Radio 92

PR pros predict which industry trends will matter most in 2019

PR Daily

2018 presented many interesting and new challenges for communicators. Other challenges included earning media coverage in a politically-fueled and shrinking media climate, measuring the impact of PR efforts and scaling to meet more communications needs outside of pitching than ever before.

30 jobs in the PR and marketing world

PR Daily

The social networking site has a slew of communications-related job openings. See what else we have in our weekly professional pickings: Senior manager of executive and internal communications—GitHub (California). Junior web developer—Ragan Communications (Illinois).

Wells Fargo chief resigns amid demands to fix the company’s culture

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. The bank’s financial results were hurt by Wells Fargo’s tarnished reputation and soaring legal fees. Crisis Communications PR Wells Fargo

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

PR Daily

The social network disclosed the amount in its quarterly financial results, saying it estimated a one-time charge of $3 billion to $5 billion in connection with an “ongoing inquiry” by the F.T.C. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ].

Citigroup discloses it pays women 29 percent less than their male counterparts

PR Daily

Last year, Citi was the first financial institution to publicly release the results of a pay equity review comparing compensation of women to men, and U.S. RELATED: Join us for our 31st Annual Speechwriters and Executive Communicators Conference. ].

Nissan lays out case against Ghosn amid merger talks

PR Daily

First, however, communicators must close the book on Ghosn. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Representatives for Renault and Nissan declined to comment to the Financial Times. Crisis Communications PR Carlos Ghosn Nissan

LTPR’s Casey Boggs to Present on Crisis Preparation at the Texas Bankers Association

Reputation Us

DON’T MESS WITH CRISIS. Boggs’s topic, “Preparing for a Hard Landing: Today’s Crisis PR 101,” will explore today’s crisis communications environment and how Texas banks can safeguard their financial institutions and their valuable reputations.

Despite a drivers strike, Uber seeks to woo investors ahead of IPO

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. The company says that it offers financial rewards for qualifying drivers and that drivers can track their earnings in real time. Crisis Communications Lyft Uber

30 jobs in the PR and marketing world

PR Daily

See what else we have in our weekly professional pickings: Corporate communications director—Entercomm (parent company of Radio.com) (New York). Senior manager of executive and internal communications—GitHub (California). Communications associate—GoFundMe (California).

How Your CEO Can Save Your Company’s Image

Critical Mention

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust.

Coverup allegations against iFinex roiling cryptocurrency markets

PR Daily

RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Vowing to challenge the court filings, the statement added: “Both Bitfinex and Tether are financially strong — full stop. What do you think of iFinex’s crisis response, PR Daily readers?

The first $0 paychecks emerge, along with outcry to end the government shutdown

PR Daily

As those on the frontlines in the fight against criminals and terrorists, we urge expediency before financial insecurity compromises national security. For Special Agents, financial security is national security.”- Crisis Communications Media Relations PR Social Media Uncategorized

6 Guidelines for Social Media Tragedy Response

Shift Communications

Rather than a knee-jerk policy of “stop the presses” or an endless stream of “our thoughts and prayers are with the victims” posts, we as communicators, as fellow human beings must balance our humanity with our duties and responsibilities to our companies.