When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Communication: Balancing Consistency with Delivery. *

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. What constitutes a crisis in each branch of trust, in each of the cores?

Kraft Heinz grapples with botched financial results and CMO departure

PR Daily

The company recently admitted in a Securities and Exchange Commission filing that some of its employees fabricated transactions surrounding procurement and suppliers, which will cause Kraft to resubmit its financial results for 2016 and 2017 and reevaluate its 2018 numbers.

3 crisis communications lessons from Southwest’s intrepid pilot

PR Daily

Communicators can learn a thing or two from airline pilots. Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph.

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. ” In times of crisis, this is more important than ever…and fin.

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. billion during this year’s second quarter—which, besides Kraft Heinz, General Electric and Newell Brands—is more than the remaining S&P 500 companies lost within their entire 2018 financial year reporting.

Apple’s Huge Security Breach and Lack of Proper Crisis Communications

Melissa Agnes

Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” This is a major potential crisis for Apple.

3 steps for protecting your organization from a crisis

PR Daily

It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics. Both Volkswagen and Enron have been on the receiving end of a public relations crisis.

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2014: Year of the data breach

Reputation Us

Communication is crucial throughout any crisis – including data breaches. Data breaches were an unfortunate theme of 2014. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror.

Welcome Kevin Gaboury: LTPR’s New Intern

Reputation Us

Kevin will support us with our public relations efforts as he finishes up his master’s degree in strategic communication at the University of Oregon School of Journalism and Communication. […]. It’s the New Year and that can only mean one thing: A new intern!

PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

J&J disputes investigation into asbestos in its baby powder

PR Daily

RELATED: Take the first step in achieving corporate communications excellence ]. What do you think of Johnson and Johnson’s crisis response, PR Daily readers? A blockbuster Reuters report says Johnson & Johnson has long hidden knowledge that its talc contained the carcinogen.

PR crises that have defined 2019

PR Daily

There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis. Have a crisis communications plan. Boeing and the 737 Max crisis. Crisis Communications Media Relations PR Industry Social Media Storytelling

How communicators can change their organization’s objectives

PR Daily

However, it’s just a footnote in the decades-long battle communicators have been fighting to address the complexity of the American economy. The communicator’s role. This is familiar ground for communicators in many organizations. . “In

4 steps to reduce a hospital social media crisis

PR Daily

Altimeter defines a social media crisis as “a crisis issue that arises in or is amplified by social media and results in negative mainstream media coverage, a change in business processes, or financial loss.” Crisis Communications Health Care PR Social Media

3 ways PR pros can weather a crisis and come out on top

PR Daily

These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says.

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7 ways to wrangle an unpredictable leader

PR Daily

Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. FREE GUIDE: 3 helpful tips for your crisis comms prep ]. What can communicators do when the CEO is a walking PR disaster? Find confidence in your communication expertise.

In a crisis, beware the false memory phenomenon

PR Daily

When responding to a crisis event, PR pros must be careful to avoid mental mistakes. This is an important question for brand managers to consider, particularly those weathering a crisis. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ].

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Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

Why it matters: Though Instagram says it’ll use the feature for “more age-appropriate experiences” (read: to keep the social media platform out of a PR crisis), it’s also going to use members’ birthdates to target ads within the app.

Boy Scouts stresses youths’ safety amid vast sexual misconduct crisis

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. ” Financial protection. The post Boy Scouts stresses youths’ safety amid vast sexual misconduct crisis appeared first on PR Daily. Crisis Communications Boy Scouts of America

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Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

CEO departures in 2019, according to Challenger, more than at the same point in 2008 when the economy was embroiled in the financial crisis. Related reading: 5 common missteps in crisis communication. 3 steps for protecting your organization from a crisis.

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53% of PR pros use a wire service, Coca-Cola’s approach to inclusion, and words to banish

PR Daily

Communicators are an essential part of creating a welcoming and diverse workplace. Word choice can be a thorny issue for communicators looking to extol their organizations’ virtues, but certain terms won’t do you any favors.

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How to stay apolitical in our polarized era

PR Daily

However, the PR crisis has prompted many high-profile celebrities to cancel their memberships, and the trust between the companies and their consumers has been damaged. Kwittken looks at companies like Aspiration, a financial services firm that focuses on investing a social conscience.

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Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo

PR Daily

Also: J&J fires back over opioid protest, KFC builds buzz with doughnut sandwich, PR pros name top crisis of 2019, and more. Communicators are responsible for explaining complex market moves and allaying stakeholder fears about a possible market downturn. Boeing 737 Max crisis.

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Report: How to respond when a celebrity endorser missteps

PR Daily

At last, the data supports what PR pros have known all along: A quick crisis response is essential in preserving support for your organization. It can feel like there is little in the way of real, substantive data to support or dispute what many consider to be crisis management best practices.

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Toys ‘R’ Us partners with Target, Uber tests pet-friendly rides, and 25% of women have never asked for a raise

PR Daily

Ensure your communications are transparent and proactive about upcoming changes, especially with your employees. The 3 biggest mistakes in most crisis comms plans.

When responding to allegations of racism, you’re already behind

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. When you fail to answer that question accurately, there can be serious financial consequences. Crisis Communications Marketing Gucci Prada racism response

As courtroom losses mount, J&J seeks to limit reputational damage

PR Daily

The company faces more than 13,000 lawsuits claiming there’s asbestos in its talcum powder, posing serious risk to its image and financial future. RELATED: Join us May 9–10 for our Crisis Communications Conference. ].

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. What are the best cities for communicators and PR pros to live and work—and why?

Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure

PR Daily

FREE REPORT: Communicators’ struggles, strengths and successes ]. The airline’s chief financial officer, Geir Karlsen, will be its interim chief executive. Timing is everything: When to issue your crisis response.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The IPO market has tightened, and communicators will have their hands full trying to convince skeptical investors that they’re offering the next Facebook or Google. Why it matters: When addressing a crisis, it can help to acknowledge the problem in plain terms.

Delta and Coke apologize for flirtatious napkins

PR Daily

FREE DOWNLOAD: 13 tips for preparing for a crisis ]. Crisis Communications Marketing PR Social Media Coca-Cola DeltaThe airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Communicators have a role to play in making the workplace better for everyone. Highlight the women who make your organization thrive by entering our Top Women in Communications awards program. WeWork loses communications chief before IPO.

Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’

PR Daily

When it comes time to close shop, it is important for communicators to share the news and be transparent , but to take care of stakeholders like employees first. RELATED: Join us in Chicago for our Future Of Communications Conference. ].

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

For communicators who want to be supportive, adding pronouns to your email signature is a great place to start. How communicators can learn to speak ‘CEO’. So far, Walmart’s crisis response has failed to wow the critics. What has been the top crisis in 2019?

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Slammed in op-ed over maternity policy, Nike stands its ground

PR Daily

FREE DOWNLOAD: 13 tips for preparing for a crisis ]. We recognized that there was inconsistency in our approach across different sports and in 2018 we standardized our approach across all sports so that no female athlete is penalized financially for pregnancy.”.

Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine

PR Daily

Infographic: Crucial video trends for communicators to follow. Make cybersecurity a priority across your organization, including helping employees keep data safe and establishing a crisis response well ahead of a potential breach. Survey: Financial journalists see cybersecurity as No.

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CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Good morning, PR pros: Nissan still hasn’t found the bottom of its leadership crisis : CEO Hiroto Saikawa resigned Monday. The struggle highlights the importance of good governance and shows how top executive pay can quickly become a PR crisis.

30 jobs in the PR and marketing world

PR Daily

The social networking site has a slew of communications-related job openings. See what else we have in our weekly professional pickings: Senior manager of executive and internal communications—GitHub (California). Junior web developer—Ragan Communications (Illinois).

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

Communicators will have to become more savvy about data collection in light of privacy concerns and restrictions to provide consumers with valuable content and offerings. RELATED: Join us for our Leadership and Executive Communications Conference ].