Crisis Communications Customer Service Survey Technology 
Sword and the Script
APRIL 23, 2019
But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.
Burrelles Fresh Ideas
MAY 23, 2023
Dentsu recently came out with a survey regarding consumers’ summer travel plans. This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. As AI technology continues to improve, it will only become even more prevalent in the travel industry.
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Sword and the Script
JUNE 3, 2020
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds.
Prohibition
JANUARY 17, 2022
With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.
Sword and the Script
FEBRUARY 17, 2015
Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Yet for many companies, content programs intended to help existing customers is an afterthought. Good Customer Service is Good Marketing.
Waxing UnLyrical
AUGUST 18, 2014
Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Does Too Much Technology Make Us Bored? Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.
Critical Mention
AUGUST 21, 2018
According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated. From Google to Facebook to Yelp, what people say about your company matters. SCHEDULE A DEMO.
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