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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. and has a margin of error of 3%.

Brand 109
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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

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PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

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Managing a Cyber Attack: How to Communicate to Customers

Polaris

Respondents to a recent survey of IT professionals reported an average of 40 cyber attacks per year. One-third of survey respondents claimed their company lost intellectual property due to a cyber attack and 36% of them believe the attack reduced their competitive advantage. How to Tell Your Customers about a Data Breach. #1

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The Importance of Social Media in Crisis Management

Prohibition

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.

Travel 40
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds.