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An Amazon Executive’s 4 Secrets to Capturing and Maintaining Your Audience’s Attention

PRSay

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages.

Tourism 150
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Creating a Video Storytelling Strategy That Gets Results

PRSay

All video isn’t created equal, and different brands, platforms and topics require different creative pushes. Analytics teams can assess engagement on different pages, track where audiences travel from different pages of the site and pinpoint areas where your team can improve its outreach. Connect with Lisa on Twitter: @LisaArledge.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Those insights will lead to better briefs to inform creative and content.

Crisis 151
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Behind the Headlines With Angie Mathews

Cision

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. It’s travel; only because I have a new little one at home. My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level.

Fashion 120
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Monday Roundup: Challenge the Status Quo

Waxing UnLyrical

I’ve been traveling a lot and then one of my dogs was diagnosed with cancer. This week’s roundup features seven posts from around the web that dare you to challenge the status quo. What Small Businesses Can Learn from the Creative Community: Share the Journey. I am so sorry we didn’t publish for a few weeks.

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How to use paid media as part of an integrated PESO campaign

Stephen Waddington

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103
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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

.’ It’s true for life, and true for travel,” writes Ansoo Gupta as she shares her “favorite tips for new and seasoned travelers alike that can make your solo journey a tad more comfortable and less anxiety-ridden.” Styling a City Smart and Happy. Cannes PR Lions 2015: Looking Back on New PR’s Bright Future.

Travel 40