5W PR
SEPTEMBER 8, 2023
Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. This could include showcasing the team, workspace, product development process, or charitable initiatives. Highlight customer testimonials, reviews, or creative uses of their products.
ImPRessions - Crenshaw Communications
MAY 1, 2019
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.
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ImPRessions - Crenshaw Communications
JANUARY 3, 2019
It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. No creative spark .
5W PR
SEPTEMBER 27, 2023
Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.
Newsfile
JANUARY 24, 2024
However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Storytelling : Storytelling is becoming an increasingly important part of PR.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers.
Cision
MARCH 30, 2016
According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Think tutorials, campaign kickoffs and product launches.
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