Konnect Agency

SEPTEMBER 25, 2023

The Power of Branded Partnerships Branded partnerships, also known as co-branding or co-marketing, involve two or more companies coming together to promote a product, service, or campaign. Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers.

Brand 52

Brand Branding Reputation Product Launch 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience.

SEO 178

SEO Storytelling Product Launch Measurement 178

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 108

Video Marketing SEO Social Media 108

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Product launch. Crisis management. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Draft an Eye-catching Press Release.

Creativity 106

Creativity Data Measurement Product Launch 106

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing can also involve market research, product development, and branding.

Interviews 98

Interviews Publicity Technology Social Media 98

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok.

Brand 71

Brand Branding Marketing Fashion 71

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. The more creative and personal you can make your mailer, the more likely it is to make a lasting impact.

Agency 52

Agency Marketing Creativity Consumer 52

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. A Newsroom Editor's Role in Reputation Management. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. Get creative to stand out. Bring the news. It’s not enough to simply sponsor, exhibit, or speak at a conference these days.

Conference 95

Conference Trade Shows How To B2B 95

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Prohibition

AUGUST 23, 2023

Authenticity is key in influencer marketing to help build trust with the audience and strengthen your brand’s reputation. This can include sharing exclusive discount codes or highlighting their product recommendations. Create Authentic and Engaging Content : Encourage influencers to create content that is genuine and relatable.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Poor online reputation. Senior vs creative. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Live streaming events, Q&As or product launch. MarTech Advisor says 2019 will see growth in AI-powered data and tools, chat and creative AI and targeting and automation. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

FEBRUARY 1, 2020

Introducing a new brand to the market can be the most time, labor, and creativity intensive kind of brand strategy, but there is a time and a place where it is the best step a company can take. New brand strategy is not about putting a new spin on an existing product. Brand Development for a New Brand.

Brand 109

Brand Branding Publicity Consumer 109