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Public Relations Review

PR for Anyone

You can also get creative with “new.” Look at magazine covers for great hook examples. What are they putting on the cover to hook you in so that you want to buy the magazine to read the article? Google is a great resource for magazine covers. One of my favorites is AARP Magazine. For more information, go to www.3StepstoPRSuccess.com

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Just consider the ways technology has already benefited PR.

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Media Mix Modeling – A Fresh Approach

Onclusive

They began by choosing three or four television networks and magazines to promote the new products. The ability to analyze the effectiveness of branding or creative messaging elements. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago.

Media 221
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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. There’s MediaDailyNews , Digital News Daily , MAD (not the satire magazine!), AdExchanger. and much more.

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Media Mix Modeling – A Fresh Approach

Onclusive

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill?

Media 195
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Media Mix Modeling – A Fresh Approach

Onclusive

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill?

Media 195
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The Four Seasons of Publicity

PR for Anyone

Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. Before planning your annual media calendar, check-out a magazine’s editorial calendar to see what they will be covering during those months. Reporters are looking for creative stories during this time.

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