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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

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Instagram’s engagement driving caption polls Instagram has rolled out an exciting change, introducing interactive polls within captions which were previously exclusive to Instagram Stories. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

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Social media updates: Instagram live shop closes, Twitter rival emerges & Meta’s Brexit update

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Instagram’s live shop closes Instagram have recently removed the ability to tag products during live broadcasts. Instagram also recently removed the Shop tab however, as far as we know, Instagram shopping isn’t completely disappearing yet! Users can find this feature within Settings & Privacy on the app.

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Social media updates: Instagram test new UGC tool & Meta update integrated shopping elements

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Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing.

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Social media updates: Instagram’s AI stickers, X introduces new premium features and LinkedIn dabble with AI

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Instagram’s AI stickers Instagram have introduced new tools for content creators to streamline reel editing, including dreamy ‘undo’ and ‘redo’ buttons to rectify small errors. Instagram have also introduced additional text-to-speech voices across their reels alongside many new audios, font options and text styles, and filters.

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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. It’s where top execs and journalists come together to preview what the year may hold for the category.

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7 Social Media Trends that came into play in January 2021

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So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. Apple iOS 14 privacy features may impact ad targeting on Instagram.

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come.

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