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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

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Instagram’s engagement driving caption polls Instagram has rolled out an exciting change, introducing interactive polls within captions which were previously exclusive to Instagram Stories. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

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Social media updates: Instagram test new UGC tool & Meta update integrated shopping elements

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Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing.

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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week. Digiday Programmatic Marketing Summit.

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7 Social Media Trends that came into play in January 2021

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So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

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Why Have My Social Media Ads Stopped Working?

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Confused as to why your Instagram campaigns don’t convert? We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy.

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Best Practice When Using Video Across Different Social Media Channels

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For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Collected pictures on a Pinterest Board, in a Flickr feed, or on Instagram, should still have some sort of disclosure.