Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! These mailers are often sent to influencers, media outlets, and potential customers as a way for businesses to showcase their products that is both engaging and memorable. Which one leaves a lasting impression in your mind? The answer is clear.

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Agency Marketing Creativity Consumer 52

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing. Get creative with the content that you’re creating.

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LinkedIn Video How To Marketing 62

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes.

Branding 78

Branding Brand How To Analytics 78

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Prohibition

JULY 27, 2021

This is because video content is engaging and captures our attention from the offset when done well – making it a really effective marketing tool. When it comes to Instagram and TikTok – think short snappy content that will capture viewers attention and convey the key message in around 10-15 seconds.

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Video Social Media Media Instagram 62

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

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Trends Marketing Software Video 57

Konnect Agency

NOVEMBER 7, 2019

When YouTube, LinkedIn, Twitter, Facebook and Instagram each came out, you made a profile. Konnect knows a thing or two about digital marketing and recommends 2-3 social media platforms per brand, as a start. A PR agency can easily take deal with headaches like negotiations, creative brainstorming, planning and message control.

Instagram 60

Instagram Social Media Software Analytics 60

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. Step 10: Leave Room For Creativity.

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YouTube Branding Brand Video 116

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 98

Interviews Publicity Technology Social Media 98

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Video marketing is an effect way to increase brand awareness. Why is this? Going Forward.

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Content Marketing Video Marketing Product Launch 62

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. A senior marketing executive/customer service representative and; A skilled and experienced team of copywriters. What if someone made an offensive statement on Facebook, Twitter or Instagram?

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Prohibition

AUGUST 25, 2021

Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness.

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Video YouTube Instagram LinkedIn 105

Prohibition

OCTOBER 7, 2022

For businesses, LinkedIn can you give the ability to recruit new staff, market your business to expand your client portfolio, as well as show off company milestones or client wins. LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space.

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LinkedIn Advertising Advertising Creativity 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your thoughts on Influencer Marketing? If it doesn’t, get rid of it!

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Pitching Agency Social Media Creativity 228

Konnect Agency

FEBRUARY 26, 2021

Swift, there is no denying that she is a brilliant businesswoman and a master marketer that brands can learn a lot from – especially when it comes to how she introduced Folklore in July 2020. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. A Holistic Campaign is Key.

Branding 52

Branding Brand Marketing Storytelling 52

Communications Conversations

JUNE 24, 2015

Everyone is using them on Facebook, Twitter and Instagram (where they’re plentiful these days). And, not every new launch event can or should be talked about incessantly for days on end. “We want more buzz built around our new product launch.” Like it or not, it’s creative. All emojis.

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Strategy Product Launch Creativity YouTube 60

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. 12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. Content marketing is PR.

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Content Marketing Reddit Crisis Case Study 60

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. No one wants to see 10 hashtags from Instagram in a Facebook post. Instagram may be fun and conversational, while LinkedIn has a more professional and formal atmosphere. Instagram is a visual channel.

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Social Media Pinterest Media Marketing 40