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A PR Agency’s 6 Steps to a Successful Product Launch in 2022

Konnect Agency

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

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A PR Agency’s 6 Steps to a Successful Product Launch in 2022

Konnect Agency

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

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Instagram Video Changes: Is Longer Better For Brands?

Cision

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Think tutorials, campaign kickoffs and product launches.

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Creative Ways to Involve Celebrities and Influencers With your Brand

Konnect Agency

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Celebrities are also utilizing their platforms to find ways to go beyond basic endorsements and product launches.

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Integrating TikTok Text into your Marketing

5W PR

The change comes after Elon Musk rebranded TikTok into X, and Meta introduced its own text-based social media platform, Instagram Threads. This could include showcasing the team, workspace, product development process, or charitable initiatives. Highlight customer testimonials, reviews, or creative uses of their products.

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Seasonal Campaigns: The Best Influencer Marketing Campaigns During Halloween

Prohibition

Embracing the Halloween tradition of trick-or-treating, the brand added a creative twist. NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination. Be true to your brand. When possible, mix media.

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