Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) So, let’s quickly examine some of the data from recent industry based research: 13 percent of respondents judge the professional standards of PR practitioners by levels of training and qualifications.

Training 65

Training Ethics Data Analysis 65

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

Software 123

Software Pitching Ethics Privacy 123

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 26, 2023

There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. AI will continue to have a profound impact on creative and marketing fields, including PR. PR agencies and PR departments will be compelled to deliver more with less.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it".

Hotels 64

Hotels Newspapers Journalism Ethics 64

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. million people , or more than a third of the U.S.

Ethics 96

Ethics Privacy Radio Sports 96

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. However, the visuals have to be creative and well-designed and executed. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Practitioners have a responsibility to work to ethical standards. Ivy Lee wrote a statement about a train derailment in in Atlantic City in 1906 on behalf of the Pennsylvania Railroad to ensure that journalists had accurate information. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115