Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Content Types. Bylined Articles.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. Are there topics that are resonating the most within the industry? Where is the white space (i.e.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Find a creative director who can act as a mentor. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional.

Skype 60

Skype Creativity Education Construction 60

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far. Stages Of AI Supervision.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

NOVEMBER 20, 2015

Don’t give reporters the option to delete your email by supplying them with too much to look at, and make it easy for them to see the value in the data. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Don’t give reporters the option to delete your email by supplying them with too much to look at, and make it easy for them to see the value in the data. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat.

Survey 60

Survey Data Pitching Report 60

Shift Communications

DECEMBER 29, 2015

Social Media Game of Thrones: A Song of PR and Social. In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the industry landscape. From PR to Marketing: Why You Should Expand Your Skill Set. You can have that, and you only need Google Analytics and an alarm clock to do it.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74