Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. Are there topics that are resonating the most within the industry? Where is the white space (i.e. Amanda Munroe. Vice President

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. I began my career in agency tech PR in 1999 during the dotcom boom. Critical and Creative Thinking.

Skype 60

Skype Creativity Education Construction 60

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

NOVEMBER 20, 2015

Don’t give reporters the option to delete your email by supplying them with too much to look at, and make it easy for them to see the value in the data. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat. Abby Silverman.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Don’t give reporters the option to delete your email by supplying them with too much to look at, and make it easy for them to see the value in the data. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat. Abby Silverman.

Survey 60

Survey Data Pitching Report 60

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. The Industry Take On AI So Far. Today, most agency executives only seem to agree on what the limits of AI in PR will be.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

DECEMBER 29, 2015

Social Media Game of Thrones: A Song of PR and Social. In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the industry landscape. From PR to Marketing: Why You Should Expand Your Skill Set. You can have that, and you only need Google Analytics and an alarm clock to do it.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

SEPTEMBER 18, 2017

The PR industry operates this way mainly because we’ve not had access to predictive software or good data. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized. What Would PR Do? What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132