Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

ImPRessions - Crenshaw Communications

MARCH 25, 2016

Access – to plans, corporate history, sales meetings, senior management’s POV – will not only help the agency represent the organization, but it will inevitably save time over the long run and possibly enhance earned media outcomes. Offer access. This is likely at the top of the agency’s list. Celebrate success.

Agency 120

Agency How To Product Launch Internal 120

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. New Era, New Responsibilities. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Communications Conversations

APRIL 17, 2015

I realize everyone is writing about Periscope and Meerkat right now. Livestreaming product launches. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. To the tune of 3.65 Sure, I see the upsides. Livestreaming events.

Brand 60

Brand Branding Product Launch Video 60

OnePitch

JANUARY 10, 2023

So, it’s not really about trying to write a clever like subject line or like a clever pitch note. “I When I was doing corporate comms, I generally had a philosophy that my pitches, when I was pitching, I kept them to like paragraphs. If you’re going to write a long letter, no one’s going to read it.”.

Pitching 75

Pitching Financial Video Product Launch 75

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 175

Facebook Community Advertising Advertising 175

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there! So, here are some of my top tips for working with business press.

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. The answers are starting to feel repetitive and formulaic.

Interviews 104

Interviews Publicity Technology Social Media 104

Solo PR Pro

NOVEMBER 1, 2016

And write out whether you will provide one or two rounds of revisions once you’ve delivered the first draft of a blog post, e-newsletter, article, or other deliverable. Production Schedule. For more information on contracts, grab your free copy of our most popular resource, Get It In Writing. are you handling the posting?

Product Launch 40

Product Launch Interviews Print Writing 40

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. However, it can be rescheduled.

Interviews 309

Interviews Product Launch Radio Media Training 309

Communications Conversations

SEPTEMBER 2, 2015

I mean, do the people writing these “tips” NOT think we know that? Or, what about a new product launch at a major conference? It’s not as easy as many lead you to believe. How many blog posts have you read with the “tip”: Activate your employees! They’re your biggest fans! This is 2015.

Employee 60

Employee Social Media Brand Branding 60

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. In the body, include detailed quotes and statistics.

Examples 116

Examples Energy Retail Product Launch 116

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. For example: A lawsuit alleging dangerous product defects. Are they well trained?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

SEPTEMBER 22, 2015

Despite the relativity scarcity of men holding Italian PR positions in general, this does not make it easier for females to climb to the highest positions on the corporate ladder. However, most often the person leading the corporate communications department is male. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

PR Fuel

DECEMBER 2, 2020

Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. They specialize in sharing corporate announcements. For example, PR Newswire might be best for corporate announcements. It might need to have that expert touch with writing.

Pitching 67

Pitching Writing Product Launch Blogging 67

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

Survey 70

Survey Corporate Product Launch Writing 70

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories.

Infographics 153

Infographics Travel Product Launch Video 153

PR Fuel

FEBRUARY 4, 2022

You might associate press releases with statements from celebrities or perhaps the launch of a big-budget movie. But they have long been used by corporations to help launch products or create brand awareness. That might be a new product launch or new research. What is a Press Release?

SEO 52

SEO Viral Advertising Advertising 52

Shift Communications

AUGUST 3, 2016

You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Be sure to get a few team members together to brainstorm before you write your plan. Don’t Bury Creativity with Tactics.

B2B 60

B2B Interviews Strategy Product Launch 60