Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses. Op-Ed by Daniel Tisch, APR, FCPRS. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses. Op-Ed by Daniel Tisch, APR, FCPRS. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. . As a freelancer, each of your clients will have a different fact-checking policy (or lack thereof). This piece originally appeared on Contently’s The Freelance Creative.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Bianchi Biz Blog

OCTOBER 5, 2020

Specifically, I’m interested in how the combination of technology, economics, policy and design within cities can work for or against its citizens. I spent weeks rooting around corporation and LLC docs along with property tax records and eventually discovered he had secretly created yet another startup.

Transportation 91

Transportation Meeting Report Media 91

Cision

FEBRUARY 11, 2016

The streaming media company first announced its extensive parental leave policy last summer. Trade publications often seek out unique corporate cultures or events to add some spice amongst the more jargon-based coverage. As the topic continues to trend, so does the company’s media coverage. PricewaterhouseCoopers. Salesforce.

How To 120

How To Media Employee Policies 120

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . The truth is, companies have always weighed in on governmental policies, but it was done by backroom lobbyists for the sole benefit of the company. ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 187

Company Employee Internal International 187

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. Because in a democracy, public opinion will ultimately shape public policy. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. .

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Guarding their reputation and work also necessitates new patent/ copyright laws in place. Continued consolidation of media outlets. ” ~ Prof.

Writing 194

Writing Communications Marketing B2B 194

PRSay

APRIL 12, 2024

The Balancing Act,” produced in conjunction with several organizations, including PRSA, finds that as corporate purpose collides with political polarization, communicators can help guide companies. ” Since 2000, several factors have driven a dramatic increase in corporate activism. Download a copy of the report here.

Report 86

Report Corporate Employee Policies 86

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. And then we also have reputational risk.

Analytics 78

Analytics Data Crisis Reputation 78

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. Root out the bad actors.

Reputation 165

Reputation Apparel System Corporate 165

ImPRessions - Crenshaw Communications

MAY 10, 2016

According to research by Global Strategy Group , public opinion favors corporate engagement on political and social issues. Some 78% of Americans believe that corporations should actively engage on important social and political issues, and 88% say companies can influence social change. Some studies say yes — with caveats.

Healthcare 120

Healthcare Employee Study Policies 120

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. What do I mean by the role of the corporation and society? It’s looking at your purpose.

Ethics 61

Ethics Company System Corporate 61

PR Conversations

SEPTEMBER 18, 2014

It makes one wonder whether Canadian corporations prescribe less value to public relations as a strategic management function. Alternatively, perhaps public relations is a best-kept secret in corporate Canada. Public relations education now trumps journalism.

Study 99

Study Measurement Survey Education 99

Flatiron Communications

MARCH 18, 2018

On top of that, nearly all have formal policies dictating what’s acceptable and what’s not on social media. Cambridge Analytica took to Twitter in a thread denying such claims, but quality journalism prevailed to refute that.). Cc: @xeni @karaswisher pic.twitter.com/KuUKQCZ2Cr. And therein lies Facebook’s PR problem.

Facebook 44

Facebook Employee Crisis Journalism 44

MaccaPR

AUGUST 8, 2018

The Papa John’s incident proves that when the red light blinks off at CNBC-TV or the Wall Street Journal reporter closes her notebook, your CEO must still speak and act with integrity. They took months to make the right choice: they should have protected the interests of the corporation. Even offenses in retrospect can hurt a brand.

Crisis 63

Crisis Marketing Training Employee 63

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading.

Journalism 28

Journalism Guidelines Government Training 28

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first. There is a new creativity in brand journalism but the feel is brand advertising.

Report 225

Report Media Advertising Advertising 225

NewsWhip

JUNE 19, 2020

This shows the crucial importance of building a reputation if you are going to take a stand on an issue, as Ben & Jerry’s has done over the years. . In sum, these protests have received a huge amount of attention and have already begun to reshape policies in law enforcement and corporate circles. Benedict Nicholson.

Local 183

Local Measurement Journalism Television 183