Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

PR Fuel

JUNE 5, 2020

The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

JUNE 7, 2016

The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Corporate marketing types shouldn’t take the latter statistics too hard. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JANUARY 14, 2017

Loechner ferreted out a very interesting finding, emerging amid the media landscape, that ought to be good news on both sides of the pen: “In addition to taking the pulse of modern media, the study found that many view the future of journalism as The New York Times (50%) and BuzzFeed (45%). 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative.

Creativity 77

Creativity Study Survey Advertising 77

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. A former Edelman PR executive published a 300-page book. Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. You should not start with three pages of A4, but a tweet, an infographic or a video. They frequently become victim to organisational politics.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 8) A clever mix of press work and content. ” Wendy Zajack | Georgetown University.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We make sure that the message syncs with what our client’s business objectives are.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

APRIL 24, 2019

Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. “I said, ‘What do you want to get out of what we do?’

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. You can download the full infographic of the 15 skills here. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100