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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

At a time when anything can go wrong at any place and any moment, a red-team exercise is an invaluable tool that can help an organization refine its crisis response strategy, in the following ways: Expose gaps in the armor. Such exercises invite a diverse array of ideas, opinions and feedback. Spark new ideas.

Crisis 163
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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. Does every startup need an outside agency?

Agency 205
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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

Garg came to represent accusations that corporations treat employees as expendable units. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. He urged employees to stay focused.

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Create a Content Hub that Drives PR Results

Cision

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. You don’t need it for this exercise.). Ignore the PA—or page authority.

Exercises 198
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6 Ways to Encourage Innovative Thinking and Drive Organizational Success

PRSay

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. There were challenges: limited client visibility and minimal access to leadership. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 148
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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172