ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Looking to buy enterprise software? Promoting leadership. It’s an example of thought leadership around a key issue relevant to many customers that has nothing to do with coffee or social networking.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

MARCH 29, 2018

They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. This Week in Enterprise Tech/This Week in Tech. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list.

Enterprise 160

Enterprise B2B Interviews Engineering 160

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . How did your time in the Marine Corps prepare you for agency and corporate life? He also has to make sure the company’s staff of 130,000 is ready for change, too.

Internal 67

Internal International Conference Public Affairs 67

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Rather, AI will be used to create a lot of filler and SEO bait.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stern + Associates

MARCH 6, 2014

It’s a natural inclination: TED has acquired a reputation as an ?ber TED is successful because of its leadership’s tireless efforts to build a desirable platform that works. TED is successful because of its leadership’s tireless efforts to build a desirable platform that works. South by Southwest V2V focuses on entrepreneurship.

Conference 78

Conference Enterprise Leadership Reputation 78

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations.

Enterprise 44

Enterprise Financial Journalism Report 44

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Page Society — to enrich and advance the leadership role of communicators — has never been more relevant. Page Society Hall of Fame on Sunday, Sept. Dave is a Ketchum alum.

Leadership 0

Leadership Agency Education Communications 0

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Next Steps For AI And The PR Sector.

Publicity 85

Publicity Training Technology Data 85

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations.

Enterprise 28

Enterprise Financial Journalism Report 28

Communications Conversations

AUGUST 31, 2018

Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. And, two, they don’t need us.”

Media 112

Media Journalism Report Video 112