Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable. For more expert tips and takeaways, download the full eBook. Derek Lyons.

eBook 111

eBook Communications Crisis Communications Insurance 111

Doctor Spin

JANUARY 3, 2024

Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe and get a free ebook on how to get better PR ideas. If you write 1–2 clear sentences per bullet, your strategy should fit nicely on one page. Identifying bad strategy. ANNOTATIONS [ + ] ANNOTATIONS 1, 2, 3, 4 Rumelt, R. Crown Business.

Strategy 52

Strategy eBook Policies Leadership 52

Onclusive

JUNE 23, 2022

This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast. Aligning objectives with the customer journey.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

FEBRUARY 6, 2024

Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Those little quips get lots of attention and everyone nods their head up and down in affirmation. There’s some truth to it because this is a classic problem in B2B. No conversation with sales. No feedback loop.

B2B 93

B2B eBook Engineering Blogging 93

Doctor Spin

JANUARY 2, 2024

link] Learn more: The Magical PR Strategy Question Subscribe and get a free ebook on how to get better PR ideas. A consideration of strategic assets and the organizational sources of competitiveness. Strategic Change, 16, 127–136. ANNOTATIONS [ + ] ANNOTATIONS 1 Connor, T. Strategic Change, 16, 127–136.

Strategy 52

Strategy eBook Journalism Resources 52

Doctor Spin

FEBRUARY 14, 2024

Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

MARCH 20, 2023

However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations. ANNOTATIONS [ + ] ANNOTATIONS 1 SEO.ai: Google is not against AI generated content and text any longer.

Corporate 52

Corporate eBook Tools Data 52

PRSay

SEPTEMBER 18, 2020

All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. Not understanding the corporate world, she said, “Fine. AT&T’s media relations director sat behind a mahogany desk the size of a small aircraft carrier. What kind of change? See you tomorrow.”.

eBook 184

eBook Policies Government Engineering 184

Doctor Spin

DECEMBER 30, 2023

They are also fundamental for improving internal communication and fostering a corporate culture of openness and dialogue. Learn more: Split Sessions: Recognition, Rewards, and Feedback Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals.

Leadership 52

Leadership Internal International Employee 52

Waxing UnLyrical

MAY 20, 2011

A free ebook from Solo PR Pro. It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free. When the ebook was published, I looked at it immediately, and I thought Kellye and Jenny did a great job of it.

Resources 100

Resources eBook Social Media Conference 100

Solo PR Pro

AUGUST 1, 2023

The post includes a free members only ebook with comprehensive information. Prepare a Competitive Compensation Package : As a small business, you may not be able to offer the same salary packages as larger corporations. Solo PR Pro – Knowing When to Hire Help. Is it time to hire help? SBA: Hire and manage employees.

Employee 87

Employee Small Business Resources Insurance 87

Doctor Spin

APRIL 30, 2023

Learn more : The Four Models of Public Relations Subscribe now and get a free ebook on how to get better PR ideas ! Subscribe now and get a free ebook on how to get better PR ideas ! The researchers found that Model 4: Two-Way Symmetric Model is the best way to practice public relations.

Publicity 52

Publicity eBook Ethics Resources 52

Doctor Spin

DECEMBER 20, 2023

PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “Digital communication is too technical for PR professionals.” “PR PR professionals must send out shitty press releases.” Working with influencers is marketing, not PR.” “PR 2018, October 24).

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Doctor Spin

APRIL 5, 2023

Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas ! corporate cringe ). Learn more: Your B t PR Strategy is Cringe, Sorry Subscribe now and get a free ebook on how to get better PR ideas ! Thank you for reading this article.

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

MAY 30, 2023

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand. Learn more: P.T. Is Bad Publicity Actually … Good?

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. As it turns out, I’m not the only one that takes this approach.

eBook 72

eBook Exercises Employee SEO 72

Doctor Spin

APRIL 5, 2023

Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas ! corporate cringe ). Learn more: Your B t PR Strategy is Cringe, Sorry Subscribe now and get a free ebook on how to get better PR ideas ! Thank you for reading this article.

Small Business 52

Small Business Strategy eBook Reputation 52

Presspage

APRIL 15, 2019

download our free ebook on the role of SEO in PR. Branded content in your online newsroom or corporate blog can have a positive impact on SEO. As more and more people turn to “googling” to find products and information, SEO is more crucial than ever: the top five search results per Google search get up to 70% of all clicks.

SEO 60

SEO Engineering eBook Google 60

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers. Media references are hard for several reasons. 1) Soft interviews on your company blog.

B2B 78

B2B Media eBook Interviews 78

Waxing UnLyrical

JANUARY 28, 2013

Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook. Have a read through the entire ebook. And isn’t that worth five-to-10 minutes of your time?

Community 100

Community eBook Social Media Customer Service 100

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Improves Content Strategy. Marketing the same product constantly can make it difficult for marketers to come up with new ideas on how to diversify their content.

Marketing 89

Marketing eBook Pitching Radio 89

Solo PR Pro

MARCH 31, 2015

This is a guest post by Fran Stephenson, a Solo PR PRO Premium member who has handled hundreds of crises during her 20+ years in corporate communications, including more than 15 years as a theme park communicator. Read insights from Fran below, and download the ebook here.

Crisis Communications 40

Crisis Communications Crisis Communications eBook 40

Melissa Agnes

FEBRUARY 10, 2015

If so, I’m getting ready to publish my next ebook, which is a collaboration with Judith Delaney , and discusses everything you need to know about mobile technology: How to keep your organization safe from hacks and how to leverage mobile as a powerful crisis communications tool.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Waxing UnLyrical

JULY 12, 2013

Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. As Jay describes in his ebook, his entire process is a marketing goldmine. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” moment. Or several.

eBook 106

eBook Resources Case Study Community 106

PR 20/20

OCTOBER 9, 2018

Then, we’re able to introduce subscribers to other properties we have within CMI: ebooks, whitepapers, webinars, research, events, consulting, and so much more. We know that if an email subscriber takes three or more actions with CMI —subscription, webinar sign-up, ebook download, etc—that they’re ten times more likely to attend CMWorld.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

NOVEMBER 7, 2019

Prospects (consider specifying based on your business model and corporate strategy). Content (ebooks, white papers). Competitors (in your databases). Website visitors. Leads (and consider specifying by conversion points). Subscribers. Attendees (consider events, webinars). Media contacts. Partnerships. Speaking engagements.

Marketing 59

Marketing Case Study eBook Strategy 59

Burrelles Fresh Ideas

MAY 16, 2023

The New York Times reported that the corporate push to restore pre-pandemic ways of working in a physical office is being met by employee concerns for their mental and emotional health. 7) LearnLux, a workplace financial well-being provider, published a helpful eBook on the connection between money and mental health in the workplace.

Strategy 40

Strategy Employee Resources Financial 40

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 2) Having been on both sides of the table, what do you think corporate communications could do to get more out of their agencies? Boots on the ground interviews with PR, marketing, sales leaders.

Agency 60

Agency Corporate Interviews eBook 60

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. But content also includes your press releases, corporate communications and annual report. The post Corporate Reputation: PROVE IT With Stats, Not Adjectives appeared first on ReputationUs.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Infographics by Killer Infographics. Data visualization, the piece says, illustrates raw values, delivers information, offers objectivity. 2) Design fundamentals.

Infographics 69

Infographics Data Case Study Content Marketing 69

Sword and the Script

DECEMBER 6, 2016

They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing. Whatever your process is for sharing content on the web, content that’s been effectively repurposed provides the opportunity to run through the process again.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Write an ebook? Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

Solo PR Pro

JANUARY 29, 2015

Jack walks us through his tactical questioning model that has helped his corporate clients and has now been modified for individuals on a one-to-one basis. Free ebook: “Get It in Writing!”. By the way, those who buy Jack’s book, A Sale is a Love Affair, by February 7, 2015 will receive the introductory price of $12.00 ($17.00

eBook 40

eBook Writing Twitter Corporate 40

Solo PR Pro

JANUARY 13, 2015

It’s a call to organizations to eliminate corporate-speak gobbledygook , and just be real.”. Members: download the 25-page ebook, Key Messages and Message Mapping here. While there’s still room for improvement, the state of key messages has improved immensely in the first half of this decade. What do you think? Image credit: [link].

How To 40

How To eBook Fashion Reputation 40

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Instead, what I mean by this question is, in addition to the profit from products and services, should marketing also earn money by virtue of marketing?

Marketing 60

Marketing Conference Software B2B 60