Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Melissa Agnes

JUNE 6, 2015

Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. How to prepare and manage a corporate crisis involving receivership.

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Case Study Crisis Management Crisis Study 140

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Melissa Agnes

AUGUST 22, 2016

They are both personal brands who have suffered negative material impact due to poor judgment and unethical (public) behavior. Important crisis management lessons to learn (and implement). Crisis management lesson for the professional: Think before each action. What do Ryan Lochte and Paula Deen and have in common?

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Crisis Management Crisis Leadership Employee 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2020

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. ” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and this one was no exception. In it she seemed to duck blame.

Crisis Management 308

Crisis Management Employee Crisis Analysis 308

Onclusive

JANUARY 14, 2021

For example, if you’re recruiting a new senior communications leader, look for someone who can support top management decision-making based on corporate reputation considerations and the insights collected from listening to and fostering a dialogue with all of the company’s stakeholders—a critical function of communications.

Communications 195

Communications Corporate Measurement Reputation 195

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But most PR programs comprise a whole lot more than earned media, also known as publicity. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Opinion content can convey brand and corporate values. Yet it will surely be an asset in a crisis.

Reputation 156

Reputation Brand Branding Media 156

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. Tip 1: Live your values. Tip 2: Don’t deceive (or double dribble).

Corporate 81

Corporate Crisis Management Crisis Government 81

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? It’s not always about crisis management.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

NFTs benefited further from press attention to the metaverse, driven by Facebook’s very public commitment and rebranding as Meta. and abroad for contact-free transactions and many kinds of public information campaigns. Even former Melania Trump wants a piece of the action. Billionaire Astronauts. Jeff Bezos had a good year.

Facebook 310

Facebook Crisis Employee Government 310

PRSay

NOVEMBER 29, 2023

We are seeing all kinds of unrest — on college campuses, in the Middle East and in corporate boardrooms. said panelist Helio Fred Garcia, executive director of the Logos Institute for Crisis Management and Executive Leadership, and a professor at New York University’s Stern School of Business. Omodt, APR, Fellow PRSA. “We

Leadership 105

Leadership Employee Crisis Management Resources 105

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 164

Report Company Government Conference 164

Reputation Us

NOVEMBER 15, 2021

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Employee abuse. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

Stern + Associates

APRIL 17, 2024

With 65% of CEOs indicating geopolitical concerns are among the top disruptors they expect to face over the coming 12 months, and climate issues, DEI’s validity and questions about democracy itself not far behind, business leaders have much to consider as they make important decisions for their employees, organizations, and themselves.

Policies 99

Policies Leadership Mobile Employee 99

Presspage

FEBRUARY 8, 2021

Yet how an organization responds certainly can leave the public – and anyone hurt in the process – with feelings ranging from extreme clarity, confusion, or contempt for who the organization is and what it stands for. At this year's Digital Summit & Crisis Management Bootcamp in Huntington Beach, CA.,

Crisis 127

Crisis Crisis Management Case Study Reputation 127

David PR Group

APRIL 4, 2024

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. Yet, today, Boeing finds itself entangled in an existential quagmire, a public relations nightmare that threatens not just its reputation, but its very survival.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Reputation Us

OCTOBER 4, 2021

Because most everything seems political: from the economy and the climate; to sociocultural and public health considerations. Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Because most everything seems political: from the economy and the climate; to sociocultural and public health considerations. Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations.

Reputation 78

Reputation Crisis Management Employee Government 78

Prohibition

DECEMBER 17, 2021

What is crisis communication? Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. There are different ways in which crisis communication can be performed.

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Crisis Communications Crisis Communications Crisis Management 62

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

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Nonprofit Corporate Reputation Community 60

Presspage

FEBRUARY 8, 2021

Yet how an organization responds certainly can leave the public – and anyone hurt in the process – with feelings ranging from extreme clarity, confusion, or contempt for who the organization is and what it stands for. Post-crisis : the role and importance of your newsroom's SEO benefits in the aftermath of a crisis.

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Crisis Crisis Management Reputation SEO 78

NewsWhip

MARCH 27, 2023

Your employees are a consumer segment In 2023, crisis management isn’t just about managing a given crisis, it’s also managing perceptions of your organization among people within your company who may be reading the news and want the comms team or the company at large to respond.

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Data Crisis Corporate Crisis Management 148

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. But don’t imagine that he was simply a corporate shill for big oil.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. In times of crisis, change, or transition, leadership is critically important. Now, the spotlight shines even hotter for business leaders.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. Photo by Lukas from Pexels.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

5W PR

JUNE 22, 2020

The key factor in determining how this reflects on a business in the aftermath of a crisis is how they communicate with the audience once the crisis is over. Whenever a PR crisis is happening with an organization, everything is disrupted. Tips for Post-PR Crisis Management. ?

Crisis 88

Crisis Communications Crisis Communications Crisis Management 88

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Inform Clients Who to Contact during Holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Melissa Agnes

OCTOBER 21, 2014

In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization?

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Crisis Crisis Management Viral How To 249

Flatiron Communications

FEBRUARY 16, 2015

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. One such corporate crisis-driving crusader is New York State Attorney General Eric Schneiderman. This no longer is the case.

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Crisis Management Crisis Insurance Insurance 28