Contently - Strategy

NOVEMBER 19, 2020

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022. The audio and video quality is superior to what you get through a livestream. Mmhmm allows you to create Weekend Update-style videos.

Trends 142

Trends LinkedIn Video B2B 142

Contently - Strategy

OCTOBER 18, 2021

The storytelling solution. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016.

Marketing 111

Marketing Storytelling Travel Corporate 111

Communications Conversations

JUNE 18, 2020

It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s changed how we work.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. So, for example, you could say that every Monday you’ll post something motivational, but Fridays you’ll stick to funny videos. Find what works for you and your audience and go from there.

Social Media 120

Social Media Media Instagram Advertising 120

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” ” The video only cost a few thousand dollars to produce, but it caught mainstream attention. A model for success.

Leadership 111

Leadership Brand Branding How To 111

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. In order to be effective, brand content must be mapped to business objectives and be appealing. People respond to content that is: Sharable. In fact videos/photos help engage a wider audience. Engaging, and.

Brand 40

Brand Branding Video Community 40

Stuart Bruce

FEBRUARY 11, 2016

It arrives in a cardboard sleeve (that confusingly looks like it’s part of the kit) and takes less than a minute to assemble (and another three minutes to find and watch the video telling you how to do it!) One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 Occasionally it inspires me to explore an idea more closely, like this one: In Content Marketing, Marketers Might be Losing Their Way. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Marketers and PR pros should make sure our content induces the right emotions and resonates with our target audience.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 174

Marketing Employee Content Marketing Training 174