Content Marketing Measurement Meeting Print 
Cision
NOVEMBER 14, 2017
As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?
Burrelles Fresh Ideas
OCTOBER 24, 2023
This often involves a constellation of strategies used in conjunction with one another to develop a nuanced profile of who your customer is, what they want, what they need, and how the current market meets or doesn’t meet those goals and expectations. Contact us to discuss your specific needs.
Waxing UnLyrical
JULY 13, 2016
“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. THAT you can measure against. Find a way to measure engagement instead.
Barokas
DECEMBER 5, 2019
Content marketing has taken on new life and meaning. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. What’s your failsafe?
Sword and the Script
OCTOBER 24, 2017
Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. These are the metrics B2B lead gen measure.
Burrelles Fresh Ideas
AUGUST 8, 2023
As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. Contact us to learn more or to request a live demonstration.
Sword and the Script
JANUARY 20, 2018
It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential?
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