Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Gay Flashman has answers in her new book.

B2B 88

B2B Journalism Case Study Storytelling 88

Sword and the Script

DECEMBER 21, 2021

. ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? How do you measure success? PR people outnumber reporters six to one.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 13) Storytelling the hottest trend in PR in 2018. Most (59%) of U.S.-based

Survey 103

Survey Marketing B2B Content Marketing 103

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. News reporting is going to be around a long time.

Company 111

Company Media Journalism Report 111

Solo PR Pro

JANUARY 7, 2019

In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Media and journalism. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. Top tactics in PR and comms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms.

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

MARCH 3, 2020

b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. c) Instagram Video Posts Receive Twice the Engagement of Other Post Types via Matt Southern , Search Engine Journal , HubSpot and Mention. “A

Pitching 78

Pitching Instagram Survey Data 78

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. 59% od companies surveyed late last year say hiring of content marketing is imminent. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 85

Content Marketing Marketing Media SEO 85