Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. YOUR INDUSTRY + facts.

Survey 91

Survey How To Reddit Pitching 91

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Hustle and pitch. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. The timing matters.

B2B 78

B2B Facebook Advertising Advertising 78

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information.

Infographics 70

Infographics Data Case Study Content Marketing 70

Prohibition

MAY 13, 2022

Businesses should be on hand to approve any content, expert quotes, and supply imagery or samples in a timely fashion. The budget can be invested into the PR strategy and maintain a steady day-to-day press office drumbeat to start pitching your product to the press. Build better relationships with content marketing.

Print 112

Print Trends Agency Brand 112

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 108

Marketing Content Marketing Advertising Advertising 108

PRSay

APRIL 19, 2016

Linked tactics represent the destruction of silos within marketing communications, and the synergy that results when those silos are gone is what helps boost results. Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals.

Software 129

Software Case Study Advertising Advertising 129

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 19) Movie franchise approach to content marketing outpaces the newsroom model. More content marketers will get frequency right.

Social Media 98

Social Media Marketing Media Creativity 98

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. In this sense, the webinar doubles as something akin to an old-fashioned press conference.

B2B 60

B2B Infographics Interviews eBook 60

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Hustle and pitch. Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. I found that one of the key takeaways of media pitching is whether you work in the U.S.

Pitching 28

Pitching Analysis Case Study Local 28

Sword and the Script

MAY 23, 2017

Repurpose Does Not Mean Regurgitate in Content Marketing. PR pros can then examine the coverage – by applying old fashion PR reverse engineering – to understand the story angle and themes and take note of the bylines. 4) Content ideation and generation. Predictions, PR and Pressing Questions on SEO [UML].

SEO 66

SEO Tools Engineering Web 66

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. It takes ingenuity, perseverance and good old-fashioned sleuthing to make your cover letter stand apart to ensure your resume is viewed.

How To 48

How To Agency Writing Interviews 48