Content Marketing Download Measurement Storytelling 
Onclusive
DECEMBER 28, 2021
How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. There is more to discover in our whitepaper on this subject—download it below.
Sword and the Script
MAY 26, 2020
That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. PR measurement.
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PR 20/20
OCTOBER 9, 2018
In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.
Contently - Strategy
JANUARY 24, 2022
Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. In the digital era, more and more companies are relying on data analytics software for their content analytics.
The Resolution Blog
OCTOBER 4, 2019
The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.
Marketwired
FEBRUARY 23, 2016
“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. social shares, blog sign ups, whitepaper downloads, demo requests). But you have to know what you need before you can select the proper tool.”.
PR 20/20
NOVEMBER 30, 2022
This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Graphic designer / visual storyteller. Content downloads.
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