Mindful Marketing

SEPTEMBER 11, 2022

Before she was “ blindsided ” by her abrupt termination, fifty-eight-year-old Lisa LaFlamme was “the face of the most-watched nightly news show on Canadian television.” Similarly, corporations fail when they misinterpret what consumers really want.

Employee 81

Employee Film Television Policies 81

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52

Travel Film Guidelines Consumer 52

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. There are so many other businesses out there, and people only have so much attention to give.

Publicity 64

Publicity Small Business Advertising Advertising 64

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. How do you grow a business in that position?

Technology 61

Technology Marketing Retail Interviews 61

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Automobile companies (and the military) are the largest advertisers on television. Around utilities we are consuming more information in smaller doses.

Report 225

Report Media Advertising Advertising 225

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

David PR Group

SEPTEMBER 3, 2014

I posed the same question to a small business owner. When news breaks, it also breaks on social media sites, and that’s when we might gravitate back to traditional media outlets such as television and the big news websites. He also reads other online publications and shares content regularly—but via e-mail not social media.

Newspapers 73

Newspapers Print Radio Local 73

Communications Conversations

JULY 18, 2019

Even if a piece of business doesn’t work out, thank people for their time and consideration. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand! This isn’t your first stint as a business owner. You also do a ton of media relations-TV work in town.

Local 94

Local Course Community Interviews 94

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. People aren’t consuming news reports like they did 20, 30 years ago. Dave Oates: Right. There are hashtags you can put in place.

Crisis 78

Crisis Local Facebook Social Media 78