Remove Consumer Remove Product Launch Remove Social Media Remove Storytelling
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Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched.

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Navigating the Evolving Beauty PR Landscape in 2024

5W PR

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies.

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How PR Influences Lifestyle Trends

5W PR

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. It’s about spinning a tale around a brand, product, or even a simple idea. Influencers and social proof The advent of social media has revolutionized the PR landscape.

Trends 78
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Five Food PR Ideas for Launching New Products and Menu Items

Prohibition

In the highly competitive food industry, launching new products and menu items can be a daunting task. With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Utilise the power of storytelling to create a connection with your audience. This is where food PR comes in.

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Why Strategic PR Planning Deserves More Attention in Your Campaign Workflow  

Onclusive

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354
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What is Technology PR?

5W PR

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

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What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62