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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results.

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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195
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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195
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Best practices for building a perfect pitch

Onclusive

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195
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#14: What happens when influence outshines advertising?

NewsWhip

Watch webinar. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021. Read transcript. Paul: Oh, great.

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20 PR and Marketing Predictions for 2022

Sword and the Script

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars.

Marketing 215
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2019 Trends to Watch for Solo PR Pros

Solo PR Pro

In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Crisis Management in the Digital Age.

Trends 45