ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Approaching any one of them without understanding what they cover will ensure your pitch is ignored.

Enterprise 261

Enterprise Privacy Government Software 261

Bianchi Biz Blog

OCTOBER 19, 2020

What advice do you have for PR people that want to pitch you? Read my stories first, to make sure your pitch goes well with my niche coverage of the plastics industry. I don’t have time to respond to all of the emails about car insurance prices and lease data. Any pet peeves with PR people? Now I sail community races on Lake St.

Automotive 69

Automotive Report Meeting Insurance 69

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It was both unique and timely, which made it a successful pitch. What makes a good subject line? .

Strategy 52

Strategy Real Estate Media Pitching 52

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch. When planning catering, keep in mind format.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 1, 2016

Is High-Deductible Health Insurance Worth the Risk? , While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. New York Times. Apartment renewal rates on the rise? News & World Report.

Strategy 60

Strategy Print Insurance Insurance 60

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. The extent that people consume content diminishes throughout the route of the piece. Edit your writing.

Measurement 120

Measurement Resources Technology Examples 120

Communications Conversations

AUGUST 31, 2018

But, in general, reporters don’t want a product pitch on a press release. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It’s like being on autopilot. They want a good story. That’s how you build trust.

Media 112

Media Journalism Report Video 112

Doctor Spin

JANUARY 27, 2022

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. We don’t know how our brains grew to consume 20% of all our energy. I don’t know if the pitch will result in a full-page article or not. Are we … weak? Doctors and nurses save lives.

Publicity 52

Publicity How To Industry Study 52

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. The insurance company developed a system that tracked savings, and over a six-month span, it avoided $1.2 If scaling is the goal, consider efficiency from an exec’s perspective.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111