Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Leverage Public Relations: Public relations will significantly amplify your communications strategy.

Strategy 59

Strategy Company Communications Construction 59

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. It’s the well-known press release and media kit. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. We generally rely upon three content types: Owned.

Media 120

Media Content Marketing Infographics Fashion 120

Presspage

DECEMBER 5, 2017

But how does that work with media relations? Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously. Not much different really. Make or buy?

Local 89

Local SEO Engineering Web 89

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 118

B2B Marketing Survey Software 118

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Native Advertising.

Trends 120

Trends Mobile Media Print 120

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Coder. The Data Whiz.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Coder. The Data Whiz.

Marketing 40

Marketing Mobile Engineering Technology 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Rock the Status Quo

NOVEMBER 3, 2014

Like pitching a fancy schmacy spatula to a technology reporter, it completely misses the mark. I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. Public Relations Rock The Pitch media relations pitching' Morale of the story? It’s that simple.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. An example media relations workflow is set out below. Better work, happier clients, and more time left to sell to other clients. Assign project teams.

How To 60

How To Software System Employee 60

MaccaPR

OCTOBER 26, 2015

AdAge said Bush campaign advisor Austin Barbour credited front-runner Trump’s success to his “knack for attracting free media coverage” - in other words, classic publicity and media relations. Display ads continue to be great for awareness - even if the consumer doesn’t click the banner to your website.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48