Remove Consumer Remove Crisis Remove Crisis Communications Remove YouTube
article thumbnail

6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Monitoring.

Crisis 120
article thumbnail

Social Media Trend Forecast: 2021 and Beyond

5W PR

LinkedIn, Twitter, and YouTube trailed farther behind at 42%, 33%, and 26%, respectively. Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%). And where possible, beef up the social listening to get better consumer insights. Instagram was close behind at 70%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

article thumbnail

What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

I started in supply chain operations communications doing internal operations comms for our associates, communicating to them changes in their roles, changes in processes that they do every day, and then in April moved to the press office. Throughout my career, I’ve dealt frequently with crisis situations.

Ethics 80
article thumbnail

10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

article thumbnail

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Market research is vital to understanding how target audiences consume info,” said Haworth. She also believes that one of the best ways to reach rural Americans is in their community. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Meet people where they are.

article thumbnail

The Present & Future Tech Trends PRs Should Prepare For

Cision

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends 120