5 crisis communications lessons from ‘Stranger Things’

PR Daily

million views on YouTube: Though you’ll have to wait for more episodes of the show, here are five crisis communications takeaways from the characters of “Stranger Things”: 1. The truth has a way of coming out, especially as a crisis situation grows. Instead of avoiding the facts, admit mistakes quickly, working to remain as transparent as possible while you communicate a plan to make amends. When communicating after a crisis, consider all channels.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK.

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3 ways brands can support consumers’ mental well-being

PR Daily

FREE GUIDE: The Communications Playbook for Healthcare ]. We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Whitney Fishman Zember covers innovation and consumer technology for Wavemaker.

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

PR Daily

Hello, communicators: A pinned tweet from Rachel Moskowitz, audience development manager for USA Today , can serve as a reminder of the importance of work/life balance and wellbeing as communicators scramble to respond to continuing crises and uncertainty: Hey you.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Hello, communicators: U.S. Communicators, take note to partner with your legal teams on an appropriate action regarding vaccine IDs that is specific to your industry and the needs of your stakeholders. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. Also: U.S.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Hello, communicators: Airbnb is offering a few lucky consumers the chance to stay in the “Fresh Prince of Bel-Air’s” mansion, hosted by Will Smith: hey…who turned on the lights? CRISIS LEADERSHIP NETWORK. YouTube to launch ‘Shorts’ to compete with TikTok.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Communicate as necessary.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Communicate as necessary.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Hello, communicators: Course Hero is offering one person the opportunity to earn $1,000 and a year’s subscription to its service, as well as additional swag and a year’s subscription to a streaming service, to watch the “Brave New World” show and compare it to the book.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more. Why it matters: Data breaches are becoming increasingly frequent, but that doesn’t mean they can’t destroy consumers’ trust in your organization.

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

PR Daily

Why it matters: Employee communications are crucial during times of change and crisis, but carefully crafted statements won’t make up for actions that are at odds with your words. We will be communicating to customers but nothing similar in magnitude to the fashion show.

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

Hello, communicators: Nike created a video response to the protests following George Floyd’s death, flipping its tagline to “For once, just don’t do it” in support of #BlackLivesMatter: View this post on Instagram. CRISIS LEADERSHIP BOARD. YouTube donates money to fight inequality.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

How and why communicators should fight the ‘fake news’ scourge. Don’t ignore TikTok, especially if you’re trying to reach younger consumers. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. Study: How to make the most of your YouTube channel.

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Facing antitrust action, Big Tech taps into consumers’ allegiance

PR Daily

Despite waning public trust, the sector’s leaders are courting consumers’ support in a bid to remain intact. New scrutiny has come to the tech industry after widespread backlash following the Cambridge Analytica crisis for Facebook and questions for Google about how it treats workers. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. The post Facing antitrust action, Big Tech taps into consumers’ allegiance appeared first on PR Daily.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. The communications landscape is becoming ever more digital—and rife with potential pitfalls. A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. How ‘techlash’ affects your communications.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

By trying to take on competitors such as YouTube, it confused and annoyed users who didn’t want to watch lengthy videos. Many things have changed about Americans over the last decade, but one of the biggest transformations for communicators is where people get their news.

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

In response, Guinness released an uplifiting message for the holiday: “When you raise a pint of Guinness, also remember to raise each other up,” Guinness said in its video, also reminding consumers that it “wasn’t going anywhere.”. YouTube fights misinformation.

Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit

PR Daily

Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s. . Good morning, PR pros: A US Foods survey of roughly 500 food delivery drivers and more than 1,500 consumers in the United States reveals that more than one in four delivery drivers (nearly 30%) eat items from customers’ orders before delivering them. The findings speak volumes about delivery apps’ contractor behavior and consumer trust.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise.

Dolce & Gabbana apologizes for riling Chinese consumers

PR Daily

Dolce & Gabbana’s continuing crisis in China shows there’s a limit for brands that thrive on controversy—or despite it. The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. FREE GUIDE: 3 helpful tips for your crisis comms prep ]. Fortune reported : A number of e-commerce sites in China have removed Dolce & Gabbana products from their pages as consumers across the country called for a boycott of the brand.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. Why it matters: It might be sound legal strategy to deny wrongdoing while offering a multimillion-dollar settlement, but it shouldn’t be confused with good crisis management. One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes.

10 tips to cultivate happier, healthier habits

PR Daily

That’s the average amount of time Americans spent consuming content per day. But, don’t rule out some old-fashioned communication methods either. That means if you can’t get in the zone, don’t mindlessly scroll your social media feeds or YouTube.

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How social media strategies should adapt to COVID-19

PR Daily

The crisis has changed how many communicators interact with their communities, especially online. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. Johnson: Relevance is key as brand managers navigate this global crisis.

4 F’s for the Covid-19 virus

PR Daily

When it comes to responding to this health crisis, communicators must ensure that their message is fast, frequent, factual and flexible. The same goes for a company with an unbroken supply chain, because consumers might assume there is a problem.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

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Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. ” CRISIS LEADERSHIP NETWORK.

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KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more. Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin.

‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

PR Daily

Hello, communicators: A livestream of Texas’ 394th Judicial District has gone viral after a lawyer in Presidio County, Texas, was unable to turn off a kitten filter during the virtual court proceedings on Zoom: The video has racked up more than 3.7 CRISIS COMMUNICATIONS.

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

PR Daily

Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Image courtesy of YouTube. Don’t forget to brush up on YouTube’s “Community Guidelines” as well.

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How Influencer Marketing is helping the public fight COVID-19

PR Daily

There are many benefits to leaning into influencer marketing to fight this pandemic, but it really boils down to our duty of care as marketers and collective responsibility as global citizens in times of crisis. VIRTUAL CONFERENCE: Best Practices in Internal Communications & Culture ].

Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

The content-marketing framework was originally developed by Google as a guide for growing an audience on YouTube. We noticed that a lot of local businesses in Westchester will tag us when communicating about their current (socially distanced) offers.

Disneyland axes annual pass program, Axios declares audience ‘Bill of Rights’ to gain reader trust in local news, and Edelman reports burst trust bubble

PR Daily

Also: YouTube tests shopping features on videos, Yorkshire Tea shows a fun way to use Twitter polls for engagement, PR pros virtually network on Twitter, and more. Hello, communicators: U.K. CRISIS LEADERSHIP NETWORK.

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Motorola’s comms leader shares virtual events tips

PR Daily

The company had important products to promote, including the Motorola razr 5g, its latest phone primed for the growing consumer demand for devices that can handle 5G wireless connections. RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

‘The Simpsons’ earns kudos for hiring Black voice actor, Fry’s Electronics shuts all stores, and 61% of marketers say video is crucial

PR Daily

Why it’s important: Communicators are adept at considering business and branding decisions in terms of the optics it provides—along with how those moves will affect organizations’ bottom lines. CRISIS LEADERSHIP NETWORK. EXECUTIVE COMMUNICATIONS.

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Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Hello, communicators: Many brand managers are ramping up content surrounding Women’s History Month, including United Nations Entity for Gender Equality and the Empowerment of Women, U.S. CRISIS LEADERSHIP NETWORK.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

YouTube blocks Trump from posting, Apple makes good on $100M racial equity and social justice promises, and Glassdoor’s ‘Best Places to Work’

PR Daily

Hello, communicators: On March 31, CNN is ending its Airport Network, a customized news service for nearly 60 airports in the United States. Here are today’s top stories: YouTube bars Trump from uploading videos. CRISIS LEADERSHIP NETWORK.