Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Be sure they have a strong track record of ethical practices.

Brand 52

Brand Branding Reputation Product Launch 52

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The key to successful PR is being newsworthy and creative. Collect industry research during the initial stages of your campaign. Find Creative Angles. Collect Market Data. Draft an Eye-catching Press Release.

Creativity 110

Creativity Data Measurement Product Launch 110

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known. Plans should be extremely focused.

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Consumers are more likely to trust recommendations from people they admire and follow online.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

JULY 28, 2021

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Animation is a really clever and creative feature that can take your corporate video content to the next level.

Video 62

Video Corporate Product Launch Film 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

Film 180

Film Small Business Pitching Comparison 180

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

Konnect Agency

APRIL 26, 2023

In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. The competition is fierce, with an ever-increasing number of companies vying for the attention of consumers, and it’s becoming more and more challenging to stand out from the crowd.

Agency 52

Agency Marketing Creativity Consumer 52

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. I look back at my career and even now, I think what is facing our industry…it’s the blurred lines. You could give product to supporters and consumers.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s an app that is solely dedicated to video content and allows brands and users to be really creative and tap into the latest trends.

Video 62

Video Social Media Media Instagram 62

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. Get creative with the content that you’re creating. Be creative and see what works best.

LinkedIn 62

LinkedIn Video How To Marketing 62

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. Brand Journalism. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. They can provide fresh ideas, unbiased advice, and insights based on their experience with many other clients and industries. Get access to creative, out-of-the-box thinking. Industry PR (B2B). Marketing PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion.

Video 78

Video Trends Strategy Marketing 78

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. Boosting content on all social platforms makes for an easier, more creative experience.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JUNE 24, 2015

And, not every new launch event can or should be talked about incessantly for days on end. “We want more buzz built around our new product launch.” Bottom line: People are actually talking about the launch of a new care. Like it or not, it’s creative. It’s written for consumers.

Strategy 60

Strategy Product Launch Creativity YouTube 60

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63

Video Fashion Content Marketing Product Launch 63

PR 20/20

JANUARY 15, 2019

With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Live streaming events, Q&As or product launch. But we as marketers know “trends” can mean just about anything.

Trends 57

Trends Marketing Software Video 57

PR 20/20

MAY 24, 2018

The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. Consider the following examples: Generate 100 sales qualified leads (SQLs) within the manufacturing industry by the end of Q4. Industry bloggers. Industry influencers. How do they consume information?

Marketing 40

Marketing Comparison Internal International 40

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. Get creative and create a timeline graphic using a tool like Venngage. Step 10: Leave Room For Creativity. Plus, we look to build longer-lasting relationships with them and regularly offer the inside scoop on new product launches.

YouTube 116

YouTube Brand Branding Video 116

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. The content is creative, interesting, serves a purpose and captures their followers’ attention. Let’s face it.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62