Consumer Content Marketing Enterprise Interviews 
Contently - Strategy
OCTOBER 18, 2022
Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Lack of buy-in.
Cision
SEPTEMBER 8, 2016
With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.
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Contently - Strategy
FEBRUARY 22, 2023
Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.
PR 20/20
OCTOBER 11, 2018
At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Production. Personalization.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.
Sword and the Script
JUNE 10, 2017
An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. 1) Internet marketing trends.
PR 20/20
MAY 8, 2019
Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding.
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