Comparison Creativity Events Measurement 
Stephen Waddington
SEPTEMBER 10, 2020
By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. in any quarter.
Cision
SEPTEMBER 23, 2015
As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.
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Cision
OCTOBER 3, 2016
With a little creative keyword searching, you can easily find people looking to purchase your product or service. Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Anyone use it?
Bianchi Biz Blog
MARCH 2, 2023
It’s no secret that people do what’s measured and rewarded. It’s a fast and easy way to make a comparison. Often, it’s because they are rewarded for simply reducing initial cost ( piece price ), rather than the total system cost downstream and the total value created. Easy-peasy. A sea of sameness. Integrated. Responsive.
Buzzstream
MARCH 13, 2024
In contrast, traditional PR has broader metrics to measure public perception and sentiment. Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. Animations. When Does a Brand Need Digital PR?
NewsWhip
NOVEMBER 13, 2020
The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? And measuring it is not easy.
The Resolution Blog
JANUARY 8, 2018
Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.
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