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Has the trade show had its day (at last)?

The Hoffman Agency

I worked on a broad range of B2B PR clients, one of which was a contract cleaning company. In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
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B2B companies could fail if they don’t embrace digital marketing

Agility PR Solutions

Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […].

B2B 86
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Trade Show Marketing Tips for First-Time Exhibitors

Beyond PR

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. Find your company name and the booth number listed with it.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75
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How to Handle an Event Cancellation during the COVID-19 Pandemic

5W PR

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. The Centers for Disease Control and Prevention is recommending that large events and gatherings of 50 or more people, scheduled within the next eight weeks, be canceled or postponed.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. I also produce audio and video content for our online and multimedia channels.