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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. I also produce audio and video content for our online and multimedia channels.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98
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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

I’m proud of the work our team at Transport Topics has done in trade show coverage. Why is there a disconnect between trucking companies and drivers concerning retention?” I love learning, traveling and getting to know people and places. It’s an instance of history not repeating itself, but definitely rhyming.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. Two years later, the company restructured and Nicole was let go.

Meeting 110
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Virtual Trade Booths: 5 Insights from an Early Adopter

Bianchi Biz Blog

This is in line with our travel restrictions during the coronavirus pandemic and will also greatly reduce travel costs in the long run.”. In this virtual space, our colleagues can meet customers and interested parties without being physically close to them.