Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. . Many companies that hire freelancers include indemnification clauses in their contracts, meaning that the writer may be on the hook should a lawsuit result from their published work.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Mark My Words

DECEMBER 29, 2015

FleishmanHillard launched a new product to help companies drive an authenticity agenda. By the end of the year the PR shambles was forgotten and the company is celebrating a 5-year profit high. Would many not have been better deployed in the dwindling ranks of investigative journalism ? In 2015 we all loved authenticity, right?

Journalism 60

Journalism Wikipedia Film Interviews 60

Burrelles Fresh Ideas

JUNE 27, 2023

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice.

Pitching 40

Pitching Writing Engineering Wikipedia 40

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The probability of something bad happening.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Flatiron Communications

AUGUST 25, 2014

Several months ago I presided over a Publicity Club of New York panel featuring a handful of reporters and editors from news orgs that could very well represent the future of journalism. She looked at a number of different scenarios and companies, one of which was the forward-thinking Starbucks. ” In it, Ms.

Journalism 31

Journalism Wikipedia Policies Newspapers 31

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

JANUARY 27, 2010

To say that Apple is releasing products in a cloud of openness … is not responsible journalism, even for an opinion creator. You are laughed at heartily if your company claims the test is only for a handful. That’s what smart PR people do with their company products—kicking and screaming included. You may discuss.’ See me shrug.)

Media 40

Media Wikipedia Journalism Print 40

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. An example of a hero of free authority: Jimmy Wales of Wikipedia.” You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. That’s it?

Media 99

Media Journalism Content Marketing Education 99