Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? Influencer media kits typically include information about how well-suited their platforms would be to advertisers (i.e., In Wikipedia. In Wikipedia. PR Resource: Journalism vs PR To spin or not to spin. How long should a media kit be? Can a media kit be one page?

Media 52

Media Wikipedia Product Launch Journalism 52

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. And that brings up an excellent point — do search engine and social media companies have a moral responsibility to protect the public from fake news?

Google 225

Google Facebook Wikipedia Engineering 225

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

Burrelles Fresh Ideas

JUNE 27, 2023

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. An example of a hero of free authority: Jimmy Wales of Wikipedia.” You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

JANUARY 27, 2010

To say that Apple is releasing products in a cloud of openness … is not responsible journalism, even for an opinion creator. You are laughed at heartily if your company claims the test is only for a handful. That’s what smart PR people do with their company products—kicking and screaming included. You may discuss.’ See me shrug.)

Media 40

Media Wikipedia Journalism Print 40