Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Make sure you record the interview (let the source know you’re doing this first).

Content Marketing 144

Content Marketing Marketing Viral Study 144

Stephen Waddington

OCTOBER 30, 2017

Lord Chadlington will interview his fellow peer Lord Bell on 7 November in London. The event is being hosted by the PR Company. In 2011, the Bureau of Investigative Journalism covertly recorded some of the firm’s executives boasting of its UK government connections to journalists posing as agents for the government of Uzbekistan.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

Burrelles Fresh Ideas

JUNE 27, 2023

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. An example of a hero of free authority: Jimmy Wales of Wikipedia.” You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

DECEMBER 29, 2015

FleishmanHillard launched a new product to help companies drive an authenticity agenda. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. By the end of the year the PR shambles was forgotten and the company is celebrating a 5-year profit high. Authenticity is not doing PR.

Journalism 60

Journalism Wikipedia Film Interviews 60