MaccaPR
JULY 2, 2014
As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.
Onclusive
OCTOBER 28, 2021
Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.
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Where the Fishermen Ain't
JUNE 13, 2014
PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.
Melissa Agnes
JUNE 17, 2014
Today, no company is immune from damaging Internet posts. Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs. By Whitney C. First, Ripoff Report.
Flack's Revenge
DECEMBER 7, 2020
It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret.
Doctor Spin
JUNE 7, 2023
In Wikipedia. Traditionally, the “Company,” a standard unit in military organization, tends to hover around the Dunbar number. Some modern businesses, such as the Gore-Tex company (known for its innovative work culture), limit the size of their offices to 150 employees. In Wikipedia. 2023, May 29). Military units.
Communications Conversations
MAY 22, 2018
” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. Then, think about the job seeker experience as it relates to your company.
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