Remove Company Remove Customer Service Remove Employee Remove Wikipedia
article thumbnail

Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret.

How To 194
article thumbnail

Time for PR to Take Back Reputation Management

David PR Group

If you don’t believe me, ask Wikipedia (cue groans.) I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management: Reputation management refers to influencing and controlling an individual’s or business’s reputation.