Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

B2B 60

B2B Analytics Google B2C 60

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales.

Interviews 100

Interviews Publicity Technology Social Media 100

PR in High Definition

JUNE 25, 2020

Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 48

Reputation Employee Leadership Product Launch 48

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.”

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. A great data divide. We’ll see more companies hire copywriters to ensure narratives remain consistent.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. AI will enable data to be tracked more easily in 2024.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. Customer service team. Have they previously interacted with your company? You’ve made it to the very last step before you can officially launch your hackathon— establish company milestones.

Marketing 40

Marketing Comparison Internal International 40

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?) Data shows that the average adult attention span is shrinking, with scientists’ estimates around eight seconds.

Brand 40

Brand Branding Product Launch Guidelines 40