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Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. And tech companies like Intel ( IQ ) and Cisco ( The Network ) have been at it for quite a while as well. This is the biggest and probably most important hurdle for many companies. But, will this brand journalism trend continue?

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

TIP: Check out our friends at Thuzio or any of the incredible PRTech companies playing in this space. Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” THANK GOD. ShamelessBigSisPlug.

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign.

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How to Improve Your Social Media Targeting

Cision

Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority). Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Company Industry. Company size.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step. Savvy PR teams are always thinking of strategic collaborations that benefit both the company and an organization, but that aren’t a force fit. Social impact organization partnership.

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Behind the Headlines With Sophie Raine

Cision

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. What do you think was the key factor in W winning that account?

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