article thumbnail

The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309
article thumbnail

Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

It’s the lifeblood of all tech companies, and Apple has mastered it as well as any. That’s why it was a shock last week when Apple pulled the plug on its highly anticipated AirPower wireless charging pad. We continue to believe that the future is wireless and are committed to push the wireless experience forward.”.

Wireless 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. As a company, we obsess over experience.

article thumbnail

Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. And tech companies like Intel ( IQ ) and Cisco ( The Network ) have been at it for quite a while as well. This is the biggest and probably most important hurdle for many companies. But, will this brand journalism trend continue?

article thumbnail

A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. You are correct – we have worked for years with tech bloggers but we also work with various lifestyle bloggers because wireless devices are now used in facets of everyone’s life (or could be!).

article thumbnail

Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. It’s a portable Wi-Fi router , so if a hotel room only allows one gadget over wireless, you can connect the HooToo using Ethernet, then connect with multiple gadgets. Not sure if this will take off, but worth a look.

Wireless 120
article thumbnail

In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

TIP: Check out our friends at Thuzio or any of the incredible PRTech companies playing in this space. Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” Just ask Qualcomm Wireless Reach.

Wireless 150