Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

JULY 6, 2021

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? Every company has one, whether it was built intentionally or not. It’s the reputation your company has as an employer. Your corporate brand. Your Culture: What it’s like to work at your company. You feel it.

Brand 178

Brand Branding Employee How To 178

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Build and Establish Thought Leadership. Highlight Our Company Culture. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Communications Conversations

JANUARY 15, 2019

Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. Company web site. Glassdoor, maybe.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

OCTOBER 22, 2014

In this post, he talks about the firms efforts to empower women and place them in leadership positions–which should be a no-brainer for a big firm like Edelman. Seems benign from a company perspective, right? It’s a thought leadership play of sorts. Sure, she can shape those perceptions through her actual work.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Publishers” in this case are social media companies and their platforms. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). But, you have to balance this with the “world watching” part of it.

Insurance 60

Insurance Insurance Social Media Corporate 60

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers.

Marketing 46

Marketing Case Study Software Analytics 46

Solo PR Pro

JANUARY 10, 2017

Corporate overview. Develop a video to tell your company story. Solo PR Pro Premium Member, Tim O’Brien uses a whiteboard video to tell his company story. This video from Old Republic National Title Insurance Company is a good example of using video to provide information rather than selling. Client information.

Video 40

Video Strategy SMB Marketing 40

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The first step is to understand the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? And, how can companies better work with the media in the years ahead? First, I think this author is right in that more and more big companies have decided they don’t need the news media as much any more. I thought this recent WaPo article was interesting.

Media 112

Media Journalism Report Video 112

Contently - Strategy

APRIL 24, 2019

As companies mature, they’re finding ways to show the value of content and use that evidence to grow accordingly. Your company mission usually doesn’t fluctuate. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Scott Public Relations

JULY 14, 2020

The honorable company that chooses not to respond to untrue allegations because they don’t want to “lower themselves” to participate in a fractious interchange. While the quicksands of politics may be more dangerous that corporate communications, this field is the true “trendsetter” in communication. When they attack, you attack back.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Sword and the Script

NOVEMBER 14, 2017

One year a B2B company that “puts things on pallets” grew by 650%. Mr. Rose described a company with slow growth of 1.5% If your goal is to harvest revenue from existing products, then this is probably a good strategy (that’s why technologists say big companies are where good software products go to die). This is not easy.

Marketing 65

Marketing Content Marketing Insurance Insurance 65